Lifecycle Marketing Associate

What is The Role

We are looking for a Program Associate, Lifecycle Marketing to support and grow product-led email programs that help users move through activation, adoption, and expansion.

In this role, you’ll work closely with IT, Marketing Operations, Product Analytics, Product Marketing, Product, and regional teams to deliver thoughtful, timely, and locally relevant email experiences. You’ll play a key role in bringing email strategies to life, helping identify product- and behavior-based triggers, and using data and product signals to improve performance over time.

What You Will Be Doing

Email Program Execution, Automation & Experimentation

• Execute the email marketing strategy, including audience sourcing, nurture flow design, automation, and product‑triggered messaging


• Build and manage automated, scalable email programs using Marketo, including lifecycle and behavior‑based flows


• Connect product telemetry with Marketo to create audience segmentation and build automated nurture campaigns based on user behavior and product usage.


• Design and execute email experimentation (A/B and multivariate testing) to optimize subject lines, messaging, timing, and conversion performance


• Work closely with IT, Marketing Operations, and Product Analytics teams to identify, build, and operationalize email triggers based on product telemetry and user behavior


• Actively source new sources of the audience to increase the email campaign reach


• Support the scaling of product‑led and lifecycle email programs across regions

Nurture Programs & Optimization

• Operational health and optimization nurtures that guide users toward best practices, feature adoption, and improved system performance


• Trial‑to‑paid and entry‑level‑to‑cloud conversion nurtures, including localized messaging to support global audiences


• Product‑ and solution‑specific nurtures tailored to distinct use cases, personas, and stages of the user journey


• Product telemetry– and behavior‑based nurtures triggered by in‑product signals, usage patterns, and lifecycle milestones


• Partner with Analytics to track performance and continuously improve engagement and conversion

Operations, Quality & Compliance

• Ensure operational excellence across all email programs, including QA, deliverability, and regional scalability


• Maintain compliance with email regulations and internal governance standards


• Contribute to documentation and best practices to support repeatable, scalable execution

Cross‑Functional Collaboration

• Collaborate with Product Marketing, Product, IT, Marketing Operations, and Product Analytics to align messaging with product priorities and user journeys


• Coordinate inputs across teams to deliver accurate, relevant, and timely email communications

What You Bring

• 2–3 years of experience working with email marketing platforms


• Familiarity with lifecycle marketing, nurture programs, and product-led growth concepts


• Ability to turn product signals and user behavior into clear, helpful messaging for customers


• Strong attention to detail with well-developed organizational and execution skills


• Interest and comfort working collaboratively across teams in a fast-paced environment.