Lifecycle Marketing Manager

We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded in 2014 in Sydney, Australia, Afterpay has over 24 million active customers globally and more than 250,000 of the best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others.

Afterpay is helping people spend responsibly! We empower customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. Now under the Block ecosystem, we are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing. Join a movement in which everyone can win.

The Role

The Afterpay Lifecycle Marketing team sits within the broader Commerce Customer Engagement & Growth organization and is responsible for driving customer engagement, product adoption, and transaction frequency across the Afterpay customer base. As a Lifecycle Marketing Manager, you will own the strategy and execution of sophisticated lifecycle journeys, seasonal campaigns, and AI-powered personalization programs that accelerate Afterpay GPV growth. Your work will play a critical role in transforming how we engage customers through data-driven, AI-enhanced marketing automation.

You Will

• Own end-to-end lifecycle journey development: Design, build, and optimize multi-channel lifecycle campaigns across email, push, and in-app messaging using to drive product adoption, engagement, and retention


• Drive seasonal campaign strategy and execution: Lead the planning and execution of high-impact seasonal campaigns (Spring Break, Tax Season, holiday shopping moments) that accelerate transaction frequency and GPV growth


• Leverage AI for personalization at scale: Implement AI-driven segmentation, predictive modeling, and dynamic content personalization to deliver contextual, relevant experiences that increase conversion and customer lifetime value


• Scale product adoption programs: Develop and execute campaigns that drive awareness and conversion of Single Use Payment, Gift Cards, Apple Pay, and Pay Monthly through personalized cross-sell and contextualized product education


• Optimize through experimentation: Build rigorous testing roadmaps (A/B and multivariate tests) to continuously improve campaign performance, messaging effectiveness, and channel optimization


• Collaborate cross-functionally: Work closely with Product Marketing, Growth, Data Science, Creative, and Product teams to ensure lifecycle programs are aligned with business priorities and product roadmaps


• Measure and report on impact: Define KPIs, build dashboards, and deliver actionable insights on campaign performance, customer behavior trends, and program ROI to inform strategic decisions


• Enhance marketing automation capabilities: Identify opportunities to leverage AI tools, automation workflows, and advanced platform features to increase efficiency and campaign sophistication

You Have

• 5+ years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.


• Deep expertise in marketing automation platforms such as Iterable, Braze, or similar, including hands-on experience building complex, multi-touch lifecycle journeys


• Experience in fintech, ecommerce, or payments, with an understanding of customer lifecycle dynamics, transaction-based businesses, and digital payment products


• Strong analytical and data-driven mindset: Proficiency in using data to segment audiences, measure campaign performance, and optimize for key metrics (conversion rates, engagement, GPV, LTV)


• AI and personalization expertise: Experience implementing AI-driven personalization, predictive segmentation, dynamic content, or marketing automation optimization to enhance campaign effectiveness


• Experimentation rigor: Experience designing and analyzing A/B tests, multivariate tests, and incrementality studies to drive continuous improvement


• Cross-functional collaboration skills: Ability to work effectively with Product, Data Science, Creative, and Growth teams to align on strategy and execute integrated campaigns


• Excellent project management: Strong organizational skills with the ability to manage multiple campaigns simultaneously, meet deadlines, and adapt to shifting priorities


• Strategic thinking with executional excellence: Comfortable balancing big-picture strategy with hands-on execution, ensuring high-quality delivery and attention to detail


• Customer-centric approach: Deep empathy for customer needs and behaviors, with a commitment to delivering relevant, valuable experiences throughout the customer journey

Technologies We Use and Teach

• Iterable


• Braze


• Hightouch

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.