Senior Web Strategist at Elastic

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

Elastic is seeking a Website Strategy Manager to own and evolve the strategic systems that govern how Elastic.co turns traffic into understanding, action, and outcomes.

This is a senior individual contributor role focused on defining the frameworks, principles, and decision models that shape how our website works as a cohesive system. Rather than owning delivery or platform execution, this role ensures the website consistently supports user understanding, intent progression, and business impact.

You will lead complex, cross-functional initiatives that span content, UX, SEO, analytics, and demand—partnering closely with teams across Marketing and Product. This role is ideal for someone who thrives in ambiguity, thinks in systems, and leads through clarity and influence.

What is The Role

The Website Strategy Manager functions as a center of excellence for website strategy at Elastic. You will define how navigation, information architecture, conversion paths, CTAs, and intent capture work together across Elastic.co to support diverse audiences and use cases.

This role focuses on why the website works the way it does, for whom, and to what outcome—providing strategic direction that guides execution across teams.

What You Will Be Doing

Website Strategy Ownership

Define and own Elastic’s website strategy, with a focus on how structure, journeys, and intent capture operate across the site.

Establish and maintain Elastic’s conversion architecture, including how pages, CTAs, offers, and flows align by audience, intent, and stage.

Own the global CTA strategy, including standards for primary and secondary CTAs, escalation paths, and consistency across surfaces.

Define principles for navigation, information architecture, and taxonomy.

Establish standards for tagging, taxonomy, and content classification to support personalization, measurement, and discovery.

Cross-Functional Strategy & Leadership

Lead cross-functional website initiatives requiring coordination across Content, UX, SEO, Analytics, Demand, and Product Marketing.

Translate business goals and user needs into clear strategic frameworks that teams can execute against.

Partner closely with UX Research and Design to ensure site structure and journeys are grounded in user understanding and behavior.

Influence decisions across teams without direct authority through strong strategic narratives and evidence-based reasoning.

Conversion, Journeys, & Outcomes

Define how the website supports multiple audiences and buying roles, including developers, technical leaders, and business decision-makers.

Identify systemic friction in comprehension, positioning, and next-step clarity, and propose structural solutions.

Establish website-level success metrics beyond page-level conversion, such as understanding, intent progression, and journey health.

Ensure the website balances education, trust-building, and action to support long-term growth.

Partnership with Website Product Management

Act as a strategic counterpart to Website Product Managers by defining why and for whom work should be prioritized.

Provide strategic inputs that inform website roadmaps.

What You Bring

8+ years of experience in website strategy, digital strategy, UX strategy, growth, or related subject areas.

Proven track record designing and operationalizing scalable systems for large, complex websites.

Deep understanding of information architecture, navigation design, conversion strategy, and user journeys in B2B environments.

Experience leading ambiguous, cross-functional initiatives through influence rather than direct authority.

Strong systems thinking skills, with the ability to translate complexity into clear frameworks and principles.

Comfort using qualitative and quantitative signals to inform strategic decisions.

Strong written and verbal communication skills, including experience presenting to senior stakeholders.

Experience working in distributed, global organizations.

Bonus

Experience working on developer-focused or technical products.

Familiarity with personalization, experimentation, or intent-based segmentation.

Background in UX research, CRO, or analytics-driven optimization.

Experience partnering closely with SEO, content strategy, or product marketing teams.

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

Competitive pay based on the work you do here and not your previous salary

Health coverage for you and your family in many locations

Ability to craft your calendar with flexible locations and schedules for many roles

Generous number of vacation days each year

Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service

Up to 40 hours each year to use toward volunteer projects you love

Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

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Senior Web Strategist

Job Description