Associate, Internal & External Event Marketing

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

At Toast, we believe events are one of the most powerful ways to connect people to our mission, our customers, and our brand. From internal team gatherings to high-impact external experiences, events play a critical role in building alignment, community, and momentum across our business.

We’re looking for a highly organized, detail-oriented, and collaborative Senior Associate, Events to support the planning and execution of both internal and external programs across the Events team. This role is ideal for someone who thrives in fast-paced environments, loves managing logistics, and enjoys working across many teams to bring experiences to life.

In this role, you’ll be a core execution partner across a wide range of programs, supporting everything from hosted events to external tradeshows and customer-facing activations. You’ll help ensure Toast shows up consistently, professionally, and on brand, while contributing to scalable processes and playbooks that make our events stronger each cycle.

A day in the life (Responsibilities):

• Support the planning and execution of a mix of internal and external events, including (but not limited to) team trainings, company-wide programs, tradeshows, and customer-facing experiences.


• Manage event logistics such as venue and vendor coordination, travel arrangements, shipping, materials preparation, and onsite attendee experience.


• Partner cross-functionally with teams across Toast (Marketing, Sales, People, Communications, Product, Customer Success, and more) to ensure events align with business priorities and goals.


• Help ensure consistency and quality across all events, supporting in-person, virtual, and hybrid experiences.


• Maintain event timelines, calendars, and detailed checklists to keep programs on track and well-executed.


• Assist with budget tracking, forecasting, vendor invoicing, and basic ROI or performance reporting for assigned events.


• Support staffing coordination, schedules, and onsite expectations for internal teams participating in events.


• Partner closely with Marketing Operations (MOPs) to support event setup, tracking, and reporting, including registration data, lead uploads, campaign attribution, and performance dashboards.


• Support post-event follow-up including surveys, reporting, documentation of learnings, and recommendations for improvement.


• Serve as a key point of contact for vendors, venues, agencies, and third-party partners as needed.


• Contribute to the development of repeatable processes, templates, and playbooks for both internal and external programs.

What you'll need to thrive (Requirements):

• 1-3 years of event planning or coordination experience across internal events, external events, or both.


• Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.


• Highly organized, detail-oriented, and resourceful with strong project management skills.


• Strong communicator with the ability to collaborate effectively across cross-functional stakeholders.


• Comfortable working with vendors, venues, agencies, and external partners.


• Experience supporting budgets and tracking expenses for events or programs.


• Familiarity with registration platforms (Cvent, Bizzabo) and CRM or project management tools preferred.


• Strong written communication skills, including experience supporting event emails, landing pages, or internal communications.


• Ability to thrive in ambiguity and adapt quickly as priorities evolve.


• Positive, solutions-oriented mindset and strong team player.


• Self-motivated and eager to continuously improve event quality, efficiency, and impact.


• Willingness to travel approximately 10-15%, including some weekends.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.