Demand Generation Strategist

We are seeking a Demand Generation Strategist, reporting to the Sr. Director, Enterprise Acceleration, to support the development and lead the implementation of tactical plans that drive lead generation and revenue growth within the enterprise segment. In this role, you’ll collaborate closely with Sales, Marketing Leadership, Lifecycle, and Marketing Ops to ensure seamless alignment and execution across the funnel. The ideal candidate is comfortable working with data to analyze and track performance, identify trends, recommend adjustments, and highlight new channel opportunities. This role is open to remote-applicants in Canada and USA (in Provinces/States where we can hire legally), unless you are near a commuting distance from our Toronto or Vancouver offices. In which case, there would be a hybrid component.

WHAT YOU’LL DO:

• Enterprise Outbound Sprints: Responsible for implementing and optimizing integrated marketing campaigns aimed at generating enterprise demos, Director+ leads, and accelerate MQL-to-opportunity conversion. Test and recommend new channels to expand enterprise reach and pipeline velocity.


• Collaboration: Partner closely with Sales, Marketing Leadership, Lifecycle, and Marketing Ops teams to ensure tight alignment, coordinated execution, and clear handoffs across the funnel.


• Analytics & Reporting: Monitor enterprise performance by analyzing key metrics and pulling data from multiple systems. Summarize findings to highlight trends and support ongoing campaign adjustments and future initiatives.


• Market & Channel Evangelist: Conduct market research to identify customer and market opportunities, and share findings with relevant teams to help refine targeting and inform the enterprise channel strategy for FY26 and beyond.


• Perform other related duties as assigned

WHAT YOU’LL NEED:

• Technical proficiency: Significant relevant experience in a marketing role, including expertise in marketing automation platforms (like Marketo) and CRM systems (like Salesforce) is often required.


• Marketing experience required; exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred.


• Analytical thinking: The ability to analyze data, report on results, and use insights to inform and refine campaigns is crucial.


• Strategic and creative mindset: Must be able to develop innovative, creative strategies and implement them across various channels.


• Communication and collaboration: Strong communication skills are needed to work effectively with sales and other teams.


• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions

WHO YOU ARE:

• Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.


• Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.


• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.


• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.


• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.


• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.


• Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.


• Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.


• Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

This posting is for a current vacancy for which we are actively hiring.