The Staff Data Analyst - Marketing & Revenue Analytics (GTM) acts as the strategic bridge across our entire revenue organization—spanning Marketing, Sales, and the Customer Office. Unlike traditional analyst roles that focus on a single silo, this position demands a holistic thinker who can trace the data thread from the first marketing click to the renewal contract.
Our business is pivoting to an Enterprise-first strategy, creating a dynamic, high-growth environment. We need a partner with a Growth Mindset who views complexity as an opportunity to build structure. In this role, you will move beyond reporting numbers to partner with business leaders, driving actionable insights, optimizing resource deployment, and championing process accountability. This role supports the data behind business planning, empowering business leaders to make the final calls.
This is a remote-first role and is open to applicants located within Canada and the United States where we comply with our legal hiring entities. In this role, you will report to the Senior Manager, Analytics.
WHAT YOU’LL DO:
- Strategic Partnership & Dynamic Planning: Partner with business teams on continuous planning cycles (moving beyond just annual AOP). Provide the analytical foundations they need to make informed decisions.
- Reverse Funnel Modeling: Collaborate with leadership to calculate the required inputs (MQLs, Opportunities, Demos) needed to hit revenue targets based on conversion rates.
- Resource Optimization: Analyze territory balance, account segmentation, and "whitespace" to enable leadership to position the Revenue Team (Sales, AMs, CSMs) for maximum success.
- Full Lifecycle Analytics: Assess campaign performance and ROI (beyond vanity metrics), monitor sales funnel health/leakages, and track customer retention/health scores to shift from reactive "save plays" to proactive monitoring.
- Activity Intelligence: Leverage tools like Gong to analyze engagement quality and competitor mentions, answering critical questions like: "Are we talking to the right people? Is the sentiment positive?"
- Cross-Functional Data Partnership: Leverage Product Adoption Intelligence to identify "At-Risk" signals and partner with Finance to ensure data aligns for accurate reporting.
- Jira Accountability & Structure: Partner with the Senior Manager of Analytics to bring structure to the team's work. You will help manage backlogs and ensure visibility, ensuring we are building the right things at the right time.
- Documentation & Best Practices: Partner with the teams on the creation and maintenance of data dictionaries and enablement documentation in Confluence. Partner with the dbt guild to drive best practices and optimize the data warehouse environment.
- Perform other related duties as assigned
WHAT YOU’LL NEED:
- Strategic GTM Experience: 10+ years in BI/Analytics with the Revenue Ecosystem Acumen to connect the dots between Marketing campaigns, Sales territories, and Customer Success portfolios. You act as a strategic partner, not just support, anticipating needs before they are asked.
- Technical & Visualization Mastery: Advanced SQL (Redshift) and dbt skills paired with expert-level Tableau mastery. You are tenacious in overcoming data blockers to build trusted, self-service interfaces.
- The “Enterprise” Stack: Deep familiarity with the full go-to-market landscape including Marketing (Marketo, GA4, Ad Tracking platforms, Content Creation Engines, Goal Cast), Sales & CS Platforms (CRM/Salesforce, Gainsight), and Revenue Intelligence (Gong).
- Communication & Influence: An exceptional Storyteller and Diplomat who can present complex insights to diverse stakeholders. You understand that context often comes from conversations, not just queries and can deliver high-level strategic insights without getting lost in the details.
- Agile Execution: Experience with Jira to drive structure. You are Agile & Growth-Oriented, adapting quickly to pivots (like our Enterprise strategy) and focusing on solutions rather than fixed mindsets.
WHO YOU ARE:
- Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
- Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
- Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
- Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
- Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
- Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
- Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
- Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.
In all we do, our six guiding principles light the way:
Step Up: Dare to go beyond the expected to achieve greatness. #StepUp
One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
This posting is for a current vacancy for which we are actively hiring.
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