Customer Advocacy Specialist, APJ

What is The Role

We’re looking for a Customer Advocacy Content Writer to join our Customer Advocacy team. In this role, you will collaborate closely with our customers, field sales organization, and product marketing teams to bring together and showcase how our solutions drive measurable business outcomes and results for our customers and partners!

You will be responsible for working directly with customers to generate credible, compelling content in our Asia-Pacific-Japan (APJ) region. This content will focus on customer stories, specifically redefining insights—covering initial challenges, solution deployment, and realized return on investment and overall value — into multiple formats.

This is the phenomenal role for a storyteller with a product marketing perspective. The ideal candidate will translate complex technical solutions into clear, engaging narratives that encourage confidence and drive sales conversations.

What You Will Be Doing

Reporting to the Director of Customer Advocacy, the Customer Advocacy Specialist will:

• Schedule and lead all content and distribution; maintain monthly calendar of content and customer-related events.


• Facilitate customer asset development including the process of posting customer assets to the corporate website and sales portal.


• Ensure broader teams receive timely customer testimonials to promote at events and internal all hands meetings.


• Provide the latest customer marketing assets to sales and field marketing.


• Secure appropriate level customer speakers for regional and global events.


• Maintain and update customer attributes in the reference database, including tracking requests and reference usage.


• Develop sales enablement content that teaches how to navigate, nominate and find references from within the reference tool. You are always championing the database and directing people to existing assets.


• Report on customer usage activity by contact and account, and on reference recruitment and fulfillment by product on a monthly basis.


• Implement a model for consistently recognizing customer activity, track activity and send recognition.


• Identify, document and develop standard methodologies to support the team's strategic goals.

What You Bring

• 3-5 years experience supporting customer reference programs or other cross-functional marketing teams requiring accurate data management and responsiveness.


• Proficiency with Reference Management tools like ReferenceEdge and Seismic as well as experience with Salesforce.


• A "customer first" approach and experience communicating with internal customers.


• A master storyteller focused on customer outcomes.


• A creative spirit that will have innovative new ideas to bring customer stories to life.


• Clear and direct interpersonal communication skills.


• Strong project management skills and operational excellence.


• Experience bringing assets to completion reliably and repeatedly.


• Highly organized and efficient.


• A strategic mindset that is able to identify gaps across the storytelling portfolio, meet sales expectations, and demonstrate expertise in working with customers closely and bringing them on a journey.