Off Platform Channel Sales (Archived) | VirtualInterview.ai

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

The Off-Platform Channel Sales team at Instacart partners with leading third-party platforms to extend the reach of Instacart’s data and measurement solutions beyond the Instacart.com environment, enabling brands to power campaigns across the broader digital ecosystem. This quota-carrying Sales Executive will work closely with key digital publishers and programmatic buying platforms to drive adoption, awareness, and revenue through the activation of Instacart’s data and measurement capabilities. In this role, they will collaborate cross-functionally with teams including Ad Product, Ad Sales, Ad Solutions, Partnerships, and Marketing to develop and execute revenue-generating strategies, build best-in-class partner relationships, and share accountability for success. The Sales Executive will own data and measurement revenue growth across their channel partners, helping scale partner businesses while ensuring strong outcomes for end clients.

This team at Instacart is dedicated to owning, scaling, and deepening best-in-class partnerships with Instacart’s channel platforms, positioning Instacart as a critical data and measurement partner within the broader advertising ecosystem. Each team member is accountable for driving the activation and adoption of Instacart’s transaction data and measurement solutions across leading ad tech and publisher platforms, unlocking incremental value for partners, advertisers, and Instacart alike.

About The Role

Establish a disciplined sales cadence with channel partners to build and manage campaign pipelines, forecast revenue, drive growth, and unlock incremental product opportunities

Demonstrate deep expertise in the ad tech ecosystem, including programmatic buying, digital publisher platforms, and data-driven advertising solutions

Build, manage, and strengthen strategic relationships with channel sales teams at assigned partner organizations

Collaborate closely with Instacart Sales teams, including Off-Platform and Brand Sales, to develop aligned commercial strategies and co-created proposals that benefit partners and advertisers

Partner cross-functionally with Legal, Sales Management, Business Development, Partnerships, and Ads Product teams to communicate commercial opportunities, negotiate terms, and advance partner agreements

Lead and influence partner-related initiatives that expand the adoption of Instacart data and measurement solutions across the ecosystem

Collect, analyze, and synthesize customer and competitive insights to inform strategy, positioning, and partner engagement

Represent Instacart at industry conferences and events to deepen partnerships, support revenue growth, and expand market presence

Serve as a subject matter expert on assigned channel partners, delivering compelling presentations to brand and agency clients

Advise on, shape, and help implement processes and policies that enable scalable and successful partner initiatives

Track, analyze, and report on revenue performance, pipeline health, and partner contribution.

Support product launches and drive go-to-market strategy in collaboration with sales, product, and marketing teams

About You

Minimum Qualifications

8-10 years of relevant experience across media, publisher, or platform environments

Proven experience driving the sale and activation of data and measurement solutions

Demonstrated ability to consistently achieve results against revenue and sales performance goals

Strong relationship builder with executive-level presence and the ability to influence senior stakeholders

Possess a deep understanding of ad tech, programmatic buying and Agency Holding company ecosystems

Comfortable introducing, positioning, and selling innovative or emerging customer engagement solutions

Commercially minded and financially literate, with a data-driven approach to decision-making

Working knowledge of the CPG industry and its advertising and measurement needs

Ability to remain composed and effective in fast-paced, evolving environments; thrives amid ambiguity

Willingness to travel as needed to support partners and business objectives

Preferred Qualifications

Strong executive presence with the ability to influence, persuade, and build credibility with clients

Metrics-driven and outcomes-focused, able to quickly understand performance goals and translate them into actionable strategies

Highly client-centric with a strong sense of urgency, demonstrated through responsive communication and timely follow-through

Compelling storyteller who effectively communicates ideas and insights through presentations and live client engagements

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. This role also includes a Sales Incentive Plan. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.
WA
$142,000—$150,000 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$136,000—$143,500 USD
All other states
$124,000—$131,000 USD
CA, NY, CT, NJ
$149,000—$157,000 USD

Off Platform Channel Sales Executive

Job Description