Product Manager, Digital Content Supply Chain

About the Role

We are seeking a strategic and highly experienced Product Manager, Digital Content Supply Chain to own the product vision, delivery, and day-to-day execution for our global content lifecycle roadmap. You will own the strategic roadmap for our global content lifecycle, transitioning the organization to a modern "Vibe Marketing" model by defining and implementing a self-service content production and management platform centered on the Adobe Platform. You will also be responsible for creating a single source of truth for content and leveraging innovative AI capabilities to dramatically improve efficiency for our global marketing teams utilizing our Digital Asset Manager (DAM).

Key Responsibilities

Product Strategy & Vision

• Content Platform Ownership: Define and champion the product strategy and roadmap for our foundational content platform, specifically Adobe Experience Manager (AEM) Assets (Digital Asset Management - DAM) and its integrations within the end-to-end content lifecycle.


• Self-Service Model: Lead the design and implementation of a robust self-service model that empowers global marketers to efficiently find, use, produce, and manage digital content assets from a single source of truth.


• Vibe Marketing Alignment: Ensure the content platform strategy actively supports and accelerates the organization's move toward Vibe Marketing, focusing on speed, agility, and high-quality localized content delivery.

Delivery Leadership & Team Enablement

• POD Leadership: Function as the product owner for a dedicated cross-functional and agile POD, leading the backlog and priorities for key functional roles:




• Service Design and User Experience


• Content Architecture and Taxonomy


• DAM Librarians and Governance


• Training & Support for the self-service model




• Backlog & Execution: Own the feature definition, prioritization, and delivery backlog, translating strategic goals into actionable user stories and technical requirements for development teams.

Innovation & AI Integration

• AI for Content Management: Identify, evaluate, and productize AI capabilities and machine learning features (e.g., auto-tagging, content repurposing, metadata generation, localization assistance) to integrate directly into the self-service content production and management workflows, driving significant productivity gains for Marketers.


• Integration Ownership: Drive the strategy and requirements for integrating AEM Assets with upstream systems (e.g., creative tools, project management) and downstream consumption channels (e.g., web CMS, email, social platforms).

Required Qualifications & Experience

• 5+ years of experience as a Product Manager, specializing in Content Management Systems (CMS), Digital Asset Management (DAM), or foundational marketing technology platforms.


• Strong, hands-on expertise with Adobe Experience Manager (AEM), specifically AEM Assets is mandatory.


• Operational Excellence: Proven experience as a POC for team workload management and high proficiency in Asana or similar PM tools.


• Demonstrated success in defining and delivering complex product features, especially those related to workflow automation, governance, and self-service enablement.


• Proven ability to lead cross-functional teams (Service Design, Engineering, Operations, Content) in an Agile environment without direct reporting authority.


• Familiarity with the technical landscape and application of AI/Machine Learning in the context of content production, enrichment, or localization.


• Exceptional communication skills, with the ability to articulate complex technical strategies to business stakeholders and senior leadership.

#LI - Hybrid

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