Senior Director, Marketing Strategy & | VirtualInterview.ai

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

As the Senior Director of Marketing Strategy & Operations at Okta, you are the architect of our global growth engine. You are responsible for the infrastructure, processes, and data driven insights that allow our marketing organization to scale predictably and efficiently. You will act as the ultimate "connector," eliminating silos between Marketing, Sales, and Finance to ensure every dollar spent is tracked, optimized, and aligned with our enterprise revenue goals. You will lead a high-performing organization that is the backbone of our go-to-market strategy.

This is a high impact leadership role requiring a rare blend of strategic vision and “high operator" execution. Leading a team of professionals, you will oversee the total marketing lifecycle - from annual planning and budget trade-offs to the technical underpinning of our global MarTech stack. You are a storyteller who can translate complex data into a compelling performance narrative for the C-suite, while maintaining an unrelenting bar for operational rigor and quality.

What you’ll be doing

Strategic Architecture & Planning: Partner with the Marketing Leadership Team (MLT) and Finance to lead annual and quarterly planning. You will drive high stakes budget trade-off discussions, ensuring resources are allocated to the highest impact growth levers

Measurement & Revenue Intelligence: Create the global measurement framework and single source of truth reporting foundation. You will own lead to opportunity mapping, pipeline attribution models, and funnel velocity metrics that inform GTM strategy

Executive Narrative: Distill complex marketing performance data into clear, actionable insights. You will regularly craft the performance narrative for the CMO, connecting marketing activity to business outcomes

Technology & AI Vision: Oversee the evolution of the enterprise MarTech stack. Partner with Technology, Data & Insights (TDI), and our AI Hub and Spoke teams to ensure a cohesive vision for future investment, specifically looking at how AI will innovate and underpin our marketing operation

Operational Excellence, Data Integrity, and Governance: Drive operational rigor and serve as the steward of Marketing data integrity by establishing a trusted data foundation, ensuring systems provide high-fidelity insights, and maintaining rigorous governance standards for accurate executive decision-making and automated marketing motions across the lead-to-opportunity lifecycle.

Frictionless Orchestration: Architect the systems that ensure lead scoring models, automated routing, and cross functional SLAs are seamless and high velocity. Your goal is to eliminate friction between Marketing and Sales, ensuring our enterprise teams act on the right accounts at the right time

Strategic PMO & Alignment with Corporate Strategic Goals and Initiatives: Lead the Marketing PMO to drive execution of our most critical cross functional initiatives. Translating high level corporate goals into actionable project roadmaps and measurable results

Team Leadership: Lead and mentor a multi layered organization, fostering a culture of continuous improvement, transparency, and high performance

What you’ll bring to the role

The "High Operator": 12+ years in Marketing or Revenue Operations within a large Enterprise B2B SaaS environment. You have a proven track record of moving an organization from "manual and messy" to "automated and streamlined."

The Connector: You possess a unique ability to "connect the dots" across the marketing function, identifying how a change in the tech stack affects analytics, which in turn shifts the strategy. With proven experience in breaking down silos in a matrixed, global organization and a strategic business partner to the C-suite and other GTM leaders.

Technical Diplomat: You are as comfortable discussing API integrations and data architecture with Engineering as you are discussing CAC/LTV ratios and ROI with the CFO

Data Driven Storyteller: You don't just report numbers; you provide context. You have a mastery of measurement frameworks, BI tools (Tableau), and advanced attribution modeling

Scale Mindset: Experience leading large teams (30+) through periods of rapid growth and transformation, maintaining high morale and clear prioritization under pressure

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The annual base salary range for this position for candidates located in the San Francisco Bay area is between:

$259,000—$356,000 USD

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$231,000—$318,000 USD

The Okta Experience

Supporting Your Well-Being

Driving Social Impact

Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.

Senior Director, Marketing Strategy & Operations

Job Description

Skills & Requirements