Senior Marketing Operations Manager, Product-Led Growth

Marketing at Brex

Marketing tells the story of Brex to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at Brex. We move fast, experiment often, and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place.

What you’ll do

The Brex Marketing team is looking for an experienced Senior Marketing Operations Manager to own the systems, data infrastructure, and digital growth engine powering our Product-Led Growth (PLG) motion. This role is central to how Brex scales digital acquisition, optimizes self-serve onboarding flows, and unlocks marketing performance through automation, experimentation, and insights.

The ideal candidate is passionate about building a best-in-class marketing tech stack—including structuring event schemas, improving attribution, unlocking insights, and driving efficiency. This person is also excited about how AI and agentic workflows can transform our operational processes, improve personalization, accelerate experimentation velocity, and automate routine tasks. You will help define and execute our future-state marketing operations architecture, modernizing systems, processes, and data across paid, web, product, and lifecycle channels.

Where you’ll work

This role will be based in our San Francisco office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of three coordinated days in the office per week, Monday, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work!

Responsibilities

• Own and evolve the PLG martech ecosystem—including Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, and paid-channel integrations—to ensure a best-in-class, scalable, and reliable infrastructure.


• Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation, agentic workflows, and scalable systems foundations.


• Build and optimize automated lifecycle and activation programs using AI-assisted segmentation, predictive scoring, and personalized content delivery.


• Partner with Web, Product, and Engineering teams to modernize event tracking frameworks, ensuring clean, structured, privacy-aligned data flows through Segment, GA, and in-product analytics.


• Support and scale experimentation by integrating event tracking, metadata, and insights with AI-enabled analysis and rapid test iteration.


• Collaborate with Paid Growth to ensure high-quality tagging, attribution, and channel measurement across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads.


• Partner cross-functionally with CX, Operations, Sales, and Web teams to support chatbot and live chat experiences on Brex.com — including qualification logic, routing workflows, data capture, and integration with downstream teams. Serve as the Marketing Operations lead ensuring technical implementation, measurement, workflow orchestration, and operational governance, even in a co-owned model.


• Build dashboards and insights leveraging AI-enhanced analytics to monitor PLG health, funnel friction, conversion behavior, and growth loops.


• Identify opportunities to automate manual processes using Zapier, Segment, Marketo programs, and AI agents to improve speed, accuracy, and scale.


• Troubleshoot and resolve issues across systems (Segment, GA, Marketo, Salesforce), maintaining a high-quality data environment and rapid operational velocity.

Requirements

• 4+ years in Marketing Operations, Growth Operations, or Digital Systems roles supporting PLG or digital-first acquisition funnels.


• Hands-on experience with Segment, Google Analytics, Marketo, and event-based tracking frameworks.


• Strong analytical capabilities related to experimentation, attribution, and funnel performance measurement.


• Experience supporting paid acquisition workflows across Google, LinkedIn, Meta, and other digital channels.


• Experience partnering with cross-functional teams (CX, Operations, Sales, Web) to manage or enhance chatbot and/or live chat experiences—including qualification, routing, data models, and workflows—even when operational ownership is distributed across teams.


• Demonstrated experience driving operational efficiency and automation through workflow orchestration tools (Zapier, agentic AI systems, CDP-triggered workflows).


• Track record of evolving or modernizing a marketing tech stack toward a future-state architecture.


• Experience collaborating closely with Product, Web Engineering, and Data teams.

Bonus Points

• Experience at FinTech or SaaS companies with PLG or self-serve onboarding models.


• Experience using AI and automation to scale marketing workflows, such as generative personalization, predictive scoring, and automated experiment QA.


• Comfort building integrated workflows between CMS (Sanity) and acquisition tracking systems.


• Familiarity with customer journey analytics tools such as Amplitude, Mixpanel, or similar.


• Demonstrated ability to document architecture, propose long-term solutions, and operationalize complex systems with cross-functional partners.


• Understanding of digital identity verification steps and risk-aware conversion optimization.


• Familiarity with Lead-to-Product connective processes (where website signups eventually feed the GTM funnel).


• Knowledge of ABM or enterprise programs is a plus for hybrid funnel interactions.

Compensation

The expected salary range for this role is $134,696 - $168,370. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.