Growth Marketing Manager, Paid Social

About this role

We are looking for a highly analytical and resourceful Growth Marketing Manager to drive the execution of our paid social and retargeting programs. This is an experimentation-heavy role focused on advancing a broad range of growth initiatives, from scaling Faire’s paid retargeting program to launching brand acquisition tests. Additionally, the role will support day-to-day paid social campaign management to ensure we hit KPI goals through the optimization of key performance levers. The ideal candidate is a scrappy, metrics-driven self-starter who is well-versed in the Meta platform and other paid social platforms, is comfortable managing campaigns with some guidance, and is eager to continuously explore new ways to incorporate AI into their workflows for increased efficiency. The ideal candidate is plugged into the social media landscape, staying current with creative trends and innovative campaigns from other companies to introduce fresh ideas. Has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support.

What you’ll do

• Execute and scale retargeting campaigns to drive repeat retailer purchases and improve retention, while maintaining strict efficiency goals.


• Assist in the day-to-day operations of our paid social program to analyze daily campaign performance and explore optimization opportunities (e.g. creatives, bidding, landing pages) in order to hit weekly KPI targets focused on maximizing user growth while maintaining efficient acquisition costs


• Lead the execution of new high-impact pilot growth projects that require quick implementation and are not yet a part of our evergreen programs.


• Identify opportunities to leverage AI and automation tools to streamline campaign processes, reporting and experimentation workflows.


• Collaborate with cross-functional teams to tackle a variety of challenges including troubleshooting tracking issues, coordinating with creative teams, and identifying resourceful, data-driven solutions to achieve KPI goals.

Qualifications

• 3-5 years direct, hands-on experience managing medium scale campaigns on Meta and other paid social channels with focus on optimizing for down-funnel metrics.


• Strong understanding of paid marketing metrics (CPM, CTR, CVR) and the appropriate levers to pull in different scenarios


• Proficiency with marketing automation tools for optimizing and making bulk campaign changes (e.g. Smartly, Hunch, Omneky)


• Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)


• Experience using AI and automation to improve workflows and output quality such as campaign QA and analytics


• Track record as a fast learner with a knack for creative and technical solutions.


• Familiarity with AB testing and incrementality testing


• Experience using paid marketing for retargeting and reengagement a strong plus


• Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus


• Experience in managing a cross-border program is a plus


• Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously

San Francisco: the pay range for this role is $118,500 to $163,000 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.