Senior GTM Strategist

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

The GTM Strategy & Planning team serves as the strategic backbone of Vanta's go-to-market organization. We lead annual and long-term planning, shape growth strategy and expansion bets, design and oversee pilot and innovation programs, and provide executive-ready frameworks for decision-making. By orchestrating cross-functional initiatives, surfacing risks and opportunities, and advising on future-state organizational design, we ensure GTM resources are focused on the highest-leverage opportunities to drive predictable, sustainable growth.

The team also partners closely with GTM Leadership and Enablement to elevate the GTM employee experience through scalable engagement, recognition, and operational excellence programs—such as QBRs, CKO, President's Club, and GTM culture initiatives—that strengthen motivation, alignment, and connection across all customer-facing teams.

Our Mission: Shape the future of our GTM business by defining winning strategies, orchestrating high-impact programs, and unlocking new growth opportunities—ensuring our GTM engine is incentivized to win, balancing agility with scalable planning.

What you’ll do as a Senior GTM Strategist at Vanta:

• Drive strategic initiatives and expansion bets: Own the design, business case development, and strategic planning for major GTM initiatives such as new market entry, channel expansion, and new GTM motions. Partner with leadership to evaluate opportunities, define success criteria, and create strategic roadmaps.

• Lead strategic planning and analysis: Support annual and long-term GTM planning exercises. Conduct market analysis, competitive research, and strategic assessments to inform GTM strategy. Provide data-driven recommendations on resource allocation, organizational design, and growth opportunities.

• Design frameworks and strategic tools: Build repeatable frameworks and strategic tools to improve decision-making across the GTM organization. Develop intake processes, evaluation criteria, and measurement approaches for strategic initiatives. Standardize how we assess and prioritize growth opportunities.

• Serve as strategic advisor to leadership: Act as a thought partner to GTM leadership on strategic questions and organizational challenges. Synthesize cross-functional input, surface strategic risks and opportunities proactively, and create executive-ready frameworks and communications for decision-making.

How to be successful in this role:

• Strategic thinking with operational rigor: 5+ years of experience in strategy, operations, or related roles with demonstrated ability to think strategically about GTM business models while executing tactically. Strong analytical and frameworks-based thinking combined with a bias for action. Ability to balance strategic vision with tactical execution and ruthless prioritization.

• GTM operational fluency: Deep understanding of go-to-market functions, sales models, and revenue operations, ideally within B2B SaaS. Experience with GTM planning, market expansion strategies, or revenue operations is strongly preferred. Understands how sales, marketing, and customer success teams operate and how to optimize across the funnel.

• Strategic advisory and influence: Exceptional communication and influencing skills. Proven ability to serve as a strategic advisor to GTM leadership, navigate ambiguity, and build consensus across Sales, Marketing, Customer Success, Operations, Finance, and Executive teams without formal authority.

• Analytical rigor and frameworks thinking: Strong quantitative and qualitative analytical skills. Ability to synthesize complex data into clear strategic recommendations. Experience building frameworks, business cases, and strategic plans that drive decision-making and measurable business outcomes.

• Strategic program design and execution: Experience designing and launching strategic initiatives such as new market entry, channel strategies, or new GTM motions. Ability to define success metrics, create intake frameworks, and drive cross-functional alignment from concept through execution.

• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

What you can expect as a Vanta’n:

• Industry-competitive compensation

• 100% covered medical, dental, and vision benefits with dependents coverage

• 16 weeks fully-paid parental Leave for all new parents

• Health & wellness and remote workplace stipends

• Family planning benefits

• 401(k) matching

• Flexible work hours and location

• Open PTO policy

• 11 paid holidays in the US

• Offices in SF, NYC, London, Dublin, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.