Senior Product Manager, Social Growth

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role...

Come and be a product lead on an extraordinary Social Growth team with a world-changing mission. Duolingo’s core story for the last 13 years has been about consistent user growth, and in the Growth Pillar, you’ll be at the heart of it. You’ll work on some of Duolingo’s most famous features, helping build and invent products that drive retention and engagement: leaderboards, friend streaks, friend quests and gifting. Additionally, you’ll develop new social features from the ground up, helping to connect learners with friends and strangers alike.

Our teams in growth can run upwards of 100 experiments a quarter, meaning that we’re learning what learners respond to at a breakneck pace, not only helping improve the product literally every day but also giving PMs the opportunity to develop a much stronger sense of what works (and what doesn’t). The core of the work in Social Growth at Duolingo is behavioral science - what helps people build a new habit, to continue learning even when it gets hard, and to build meaningful connections with both friends and strangers.

We look to PMs to drive the ideas and opportunities; rarely is our leadership team dictating features for teams to build, and some of our most successful and iconic growth features have been initiatives started by junior and senior PMs alike. At Duolingo, you’ll have the opportunity (and be expected) to chart new paths for growth within the product.

Critical to our growth is that at the core of Duolingo, we’re not a game - we are a learning product. By helping grow and retain users through social features, you’re helping people all over the world learn a language or a skill, gaining new opportunities in life. Improving the lives of millions of learners is a deeply held part of our mission, and your work is critical to achieving that.

Join us at Duolingo and help shape the future of learning, one learner at a time.

🧠 You will...

• Own your team’s roadmap, from idea to execution


• Drive Social product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration


• Dig deep into data and external research to explore and validate feature ideas


• Drive product strategy of a key Social Growth team in close partnership with executive leadership


• Partner closely with product designers to ensure a fun, useful user experience in our product


• Work with engineers to help guide feature development, from the feasibility of a new feature to a new affordance that we haven’t taken advantage of yet


• Perform experiment analysis on features to be immediately turned into opportunities for future optimization


• Work fast

✅ You have...

• Experience generating outstanding results as a Product Manager at a consumer mobile app


• Experience building and executing on roadmaps that enhance existing features while also creating net new features that have significant impact


• Ability to act independently, driving alignment up and down within the organization without waiting to be told what to do


• Ability to dig into an experiment to identify data and insights that inform meaningful decisions


• Appetite for throughput - you can’t wait to ship the next experiment, both to drive impact and to start learning about how your change impacted the user experience


• Desire to find and assess patterns or features from other apps or games that can be adapted and applied to Duolingo


• Experience working closely with product design to create simple and intuitive user experiences that still ship impact


• Experience leading product teams of engineers, designers, and even other PMs


• Bachelor’s Degree in Engineering, Business, Design, Psychology, or equivalent

⭐ Exceptional candidates will have...

• Advanced degree in Business, Computer Science, Design, Psychology, or equivalent


• Experience working on social, growth and/or retention feature sets in mobile games or gamified products


• Experience leading a team that shipped 50+ experiments a quarter