Growth Marketing Manager, P (Archived) | VirtualInterview.ai

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a highly analytical and data-driven marketer to join Faire's Growth Marketing team. This role involves supporting day-to-day management of our paid search channels, which includes working closely with the Senior Manager in growing the channel, adjusting campaigns to hit weekly KPIs, and launching optimization tests to improve efficiency. The ideal candidate has managed Non-Brand Search and pMAX campaigns in Google and Microsoft, is meticulous and detail oriented when monitoring campaign performance, and incorporates AI into their day-to-day to unlock new levels of efficiency.

What you’ll do

Manage paid search campaign execution on Google and Microsoft and identify optimization opportunities to meet KPIs focused on scalable and efficient user growth.

Track and analyze key paid marketing metrics (CTR, CPC, CPA, Conversion Rate, etc.) and provide insights to key stakeholders.

Ensure campaigns are running smoothly, identify any technical or performance issues, and work cross functionally for swift resolution.

Own the keyword feed implementation in Channable setting up keyword experiments to create a scalable and simplified program.

Launch new campaigns experiments following a structured roadmap in order to optimize the full-funnel experience through tactics including (but not limited to) keywords, ad copy testing, landing page optimization and bid management.

Utilize the latest AI tools and LLMs to rapidly test, improve operational efficiency, and create new levers for campaign optimization

Qualifications

3-5 years direct, hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads, etc.) with a sizable monthly budget.

Strong analytical skills and familiarity with campaign optimization techniques on Search and PMAX.

Proficiency with marketing automation tools for optimizing and making bulk campaign changes (Google Ads Editor, Channable, etc.)

Understanding of key paid marketing metrics and their impact on performance.

Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)

Experience using AI to automate repetitive marketing workflows from campaign QA to performance reporting

Familiarity with AB testing and experience launching experiments in Google Ads

Strong organizational skills, attention to detail, and a passion for optimizing processes

Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus

Experience in managing a cross-border program is a plus

Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously

Loves working with AI, APIs, and automation tools to solve tedious problems

San Francisco and New York: the pay range for this role is $117,000 to $160,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at Faire

We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.

We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.

We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.

We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)

Growth Marketing Manager, Paid Search

Job Description