CRM Technology Manager (Braze Specialist)
We’re looking for a hands-on CRM Technology Manager (Braze Specialist) to own and optimise our global CRM infrastructure.
With migration to Braze largely complete, this role moves into full technical ownership — ensuring our CRM ecosystem is stable, scalable, compliant, and capable of supporting multi-channel growth.
You will architect, integrate, monitor, and continuously improve our CRM platform and vendor ecosystem — working closely with CRM, Data Engineering, and Product Engineering teams.
This is a deep operator role. You will build, debug, and take root-cause ownership — not just advise.
Reporting & Team Context
You’ll be part of a close-knit Martech team supporting CRM and Performance Marketing capability.
- Senior CRM Managers will rely on you to unlock Braze’s full potential.
- Data Engineering partners with you on CRM data models and optimisation.
- Native and Web Engineering teams work with you to integrate CRM into product and app channels.
- A Marketing Technology Support Specialist provides 1st-line support; you provide 2nd-line technical expertise and are protected to focus on strategic platform improvements.
There is no direct line management, but you will be a technical authority in this space.
Key Responsibilities
Platform Ownership
- Act as the technical owner of Braze and the wider CRM vendor ecosystem (Braze, SparkPost/ESP, Branch, Validity, Hightouch, Databricks).
- Ensure the platform is stable, scalable, and architected for long-term growth.
- Define and maintain scalable event taxonomies, naming conventions, and governance standards.
- Build and maintain documentation, integration specs, and playbooks that scale globally.
- Ensure strong deliverability practices across email and push (SPF, DKIM, DMARC, IP warming, token management, throttling).
- Identify and mitigate systemic CRM platform risks before they impact commercial performance.
- Provide second-line escalation support for complex CRM technical issues.
Data & Integration Architecture
- Partner with Data Engineering to define and optimise the CRM data model.
- Validate and debug data flows end-to-end (app → warehouse → Braze → campaign output).
- Define and maintain clear data contracts between Engineering and CRM.
- Oversee SDK integrations and API-triggered messaging across web and native app environments.
- Ensure identity resolution, consent handling, and schema alignment are robust and future-proof.
Advanced Braze Build & Optimisation
- Design and optimise complex Canvas journeys across markets.
- Build scalable, reusable HTML/CSS/Liquid templates.
- Leverage advanced Braze capabilities including Webhooks, Connected Content, Catalogs, API-triggered campaigns, and personalisation logic.
- Champion best practice segmentation, targeting, and performance optimisation.
- Support experimentation frameworks in partnership with CRM and Data.
Channel Expansion
- Architect and operationalise new CRM channels (e.g. WhatsApp, SMS, in-app)end-to-end, including consent model design, SDK/API integration, event schema definition, and performance measurement frameworks.
- Scope architecture, integration requirements, consent models, and testing frameworks.
- Build playbooks to ensure repeatable, high-quality rollout across markets.
Martech Roadmap & Capability Growth
- Identify opportunities to improve our Martech ecosystem and platform usage.
- Evaluate new Braze features and emerging capabilities pragmatically.
- Contribute to shaping a best-in-breed Martech stack that supports CRM and Performance Marketing teams.
Success in the First 6 Months
- Finalise and stabilise the UK migration to Braze.
- Expand CRM beyond predominantly email and push into at least one new channel (e.g. WhatsApp, SMS, in-app), with strong architecture and governance.
- Improve platform reliability, documentation, and QA standards.
- Help demonstrate clear ROI from improved Braze utilisation.
- Build trust with Senior CRM Managers as the go-to technical expert.
- Establish a clear view of “what next” in Martech capability.
Skills & Experience
Essential
- Deep, hands-on experience administering Braze (or comparable CEP), including advanced Canvas builds and complex Liquid logic.
- Strong technical capability across SDKs, APIs, SQL, data modelling, and ETL pipelines.
- Experience debugging data issues end-to-end across product, warehouse, and CRM platforms.
- Experience defining and maintaining scalable event taxonomies and CRM data schemas.
- Hands-on experience integrating CRM into native app and web environments, including push (APNs/FCM) and in-app messaging.
- Experience launching or operationalising new CRM channels (SMS, WhatsApp, in-app).
- Strong understanding of email and push deliverability best practice.
- Ability to build scalable, reusable templates using HTML, CSS, and Liquid.
- Experience implementing governance, QA frameworks, and permission models within CRM platforms.
- Comfortable working cross-functionally with CRM, Data Engineering, and Product Engineering.
- Strong documentation and communication skills.
- Experience working in regulated or PII-heavy environments.
Desirable
- Experience completing or stabilising a multi-market CRM platform migration.
- Familiarity with warehouse-native CRM setups (e.g. Databricks + Reverse ETL tools).
- Exposure to AI-enabled marketing capabilities.
- Experience working in global or multi-market environments.
- Fintech or regulated industry experience.
Why ClearScore?
ClearScore is the UK's #1 credit score and report app. We are also present in South Africa, Australia and Canada, with more than 20 million users globally and growing fast. Someone joins ClearScore every 20 seconds. We have established relationships with over 50 of the main lenders in the U.K., and have been a trusted tool for customers to manage their credit and make better financial decisions.
Since October 2016 we have helped 1.8 million users take out a new credit card or loan. We are user-centric at our core and we believe in leveraging technology to enable positive financial choices. We are design-led and data-driven and we embed these behaviours in everything we do.
Our company culture is a fundamental part of all we have achieved. We believe in hiring smart, driven, passionate and diverse people who are keen on having a real impact in our organisation. We trust you to manage your own time so we offer flexible work and no fixed desk hours. We don't micromanage and we believe in measuring outcomes rather than effort. We have an inclusive culture where all, regardless of seniority, are encouraged to contribute with their ideas, look after their wellbeing and actively seek opportunities for career growth.
If you feel like this could be the place for you, apply and our Talent team will be happy to share more.
Benefits:
- 25 paid holidays and a “duvet day” on your birthday
- Hybrid Work Environment
- Private health and dental cover - including mental health support through Bupa
- GP office visits
- Life assurance scheme
- Up to 6% matched pension
- Regular Lunch and Learns with guest speakers
- Dog-friendly office
- Daily breakfast and free snacks
- Access to discounts via Cobens Extras
- Free sports and social clubs
- Continued investment into learning and development
- Leadership-led training
- In-house psychotherapist
- Financial coach to help you plan and achieve your goals
- No clock-watching culture
- Generous maternity and paternity plans
- Culture and inclusion representatives
- Transparent pay structure and a career growth plan
Equal Opportunities
ClearScore is committed to providing equal employment opportunities to all qualified individuals. As an equal opportunity employer, we are able to make reasonable adjustments to accommodate individuals with disabilities during the recruitment and selection process. If you require accommodation, please inform us in advance, and we will work with you to meet your needs.
Our Hybrid Model
We embrace a dynamic hybrid work environment that balances flexibility with collaborative in-person experiences. Our approach is designed to foster innovation, team connection, and individual productivity.
- Levels 1-5: Minimum 2 days per week in-office
- Level 6 and above: Minimum 3 days per week in-office
We believe this structure offers the best of both worlds - the flexibility of remote work and the synergy of face-to-face collaboration. Our office days are carefully coordinated to maximise team interactions and learning/ mentorship opportunities.
What This Means for You:
- Flexibility to manage your work and life
- Dedicated in-office days for team building and collaborative projects
- Office facilities (with plants!) designed for productive interactions
- Clear expectations and support for maintaining our hybrid schedule
We’re committed to creating an inclusive environment that accommodates diverse needs while maintaining our collaborative culture. Join us in shaping the future of work!
Note: While we offer flexibility, commitment to our hybrid schedule is an important aspect of our team culture and performance expectations.
Inclusion Policy
We are always looking for talented individuals to join ClearScore. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our people. Please see our People Policy Notice at https://www.clearscore.com/people-notice.