Product Marketing Manager, Crypto

About the team + role

We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards.

As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood Crypto in the US! In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment.

We’re looking for a consumer product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, creative, research, legal, compliance, and more!

This role is based in our New York City or Menlo Park offices, with in-person attendance expected at least 3 days per week.

At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.

What you’ll do

• Own product marketing for Robinhood Crypto in the US, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with regional counterparts


• Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives


• Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback


• Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience


• Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood Crypto


• Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements


• Be a strong customer champion, creative marketer, and problem solver

What you bring

• 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech


• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels


• Ability to break down complex concepts so they’re simple, clear, and human


• Strong relationship-building skills and ability to lead cross-functionally through influence


• Data-informed decision making, including familiarity with experimentation and performance measurement


• Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact


• Comfort operating in regulated consumer products and partnering closely with legal and compliance teams


• Thrives in a fast-paced environment with a bias toward action

What we offer

• Challenging, high-impact work to grow your career.


• Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.


• Best-in-class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.


• Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more.


• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.


• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!


• Exceptional office experience with catered meals, events, and comfortable workspaces.