We are looking for a high-energy Senior Performance Marketing Manager to join us as a dedicated contractor. Reporting to the Senior Manager of Digital Demand Generation, you will be the driving force behind our performance on high-intent and community-driven channels. You aren't just "managing" ads; you are owning the pipeline generated from Reddit, X, and our primary review platforms (G2, Capterra). We need a "plug-and-play" expert who moves fast, thrives in a high-growth environment, and requires zero ramp-up time to deliver impact.
This role is an hourly, part-time Navan employee and will be expected to work 25-30 hours / week.
What You’ll Do:
- Channel Ownership: Own the end-to-end lifecycle of paid campaigns across Reddit, X (Twitter), and B2B Review Sites (G2, Capterra).
- Creative Velocity: Partner closely with the creative team to develop platform-native assets. You’ll proactively manage creative refreshes to combat ad fatigue and ensure our brand cuts through the noise.
- Review Site execution: Execution and management of paid placements and lead generation on review platforms including G2 and Capterra.
- Strategic Optimization: Go beyond clicking buttons. You will analyze full funnel metrics and buyer Intent signals to adjust budget and bidding strategies and pivot spend toward high-converting campaigns in real-time.
- Account Hygiene & QA: Maintain obsessive attention to detail regarding tracking links, UTMs, and lead flow. You will perform regular audits to ensure zero "attribution leaks" between platforms and Salesforce.
- Performance Reporting: Deliver weekly "Winner/Loser" reports and monthly QBRs. We value insights over data dumps—your reports must focus on lead conversion and pipeline impact, not just vanity metrics like impressions.
What We’re Looking For:
- 5+ Years of Experience: Proven track record in Paid Media or Performance Marketing, specifically within a high-growth B2B SaaS environment.
- Platform Expertise: Deep, hands-on experience building and scaling campaigns within Reddit Ads and X Ads Manager. You know the nuances of these communities and how to convert them.
- Review Site Mastery: Deep knowledge of managing bids and lead-gen programs on G2 and Capterra
- Technical Proficiency: Expert-level proficiency in Asana, Jira, and Google Products. You must be comfortable navigating Salesforce to track lead lifecycle and attribution.
- Scrappy & Self-Directed: You are a proactive problem solver who doesn't wait for a brief to optimize a failing campaign.
- Experience with ABM (Account-Based Marketing) platforms and strategies.