We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

Instacart is expanding rapidly, and we’re seeking a Sales Planner to join our Off‑Platform Sales team. This hire will assist in delivering customer‑centric solutions rooted in Instacart 1P data, partnering with Off‑Platform and Brand Partnership sales teams to win RFPs through architecting bespoke solutions, own delivery from launch through wrap, and identify & pitch incremental investment opportunities along the way. This role blends strategic planning with operational excellence to drive strong outcomes for our off‑platform advertisers.

About the Role

Sales Strategy and Planning

Proactively identify, pitch, and secure incremental revenue opportunities on assigned portfolio

Translate RFP’s into tailored media solutions rooted in Instacart’s Off-Platform solutions

Assist in audience planning throughout deal cycle

Build proposals and media plans, close deals, and execute IOs

Assist in crafting compelling narratives that differentiate Instacart & ultimately lead to off-platform activations via our 1P data

Identity & assist in pitching net-new whitespace revenue opportunities to help our advertising achieve their intended outcomes

Campaign Execution and Performance

Drive incremental revenue through media buyer influence within current, upsell, and expansion opportunities.Use data and strategic partner skills to identify client investment whitespace gaps and plans that increase our Off-Platform adoption and retention

Assist in launch-to-wrap execution: aligning on success metrics ahead of launch, ensuring pacing, optimizations as well as post-campaign reporting

Coordinate cross‑functionally (Ad Ops, Analytics, Product, Creative, Legal, Finance) to unblock hurdles and activate with excellence

Treat every live campaign as a sales opportunity — consistently look for upsell and renewal conversations, not just delivery management

About You

4+ years in media or sales planning at an agency, publisher, or platform; strong grasp of programmatic, social, and video

Demonstrated interest in sales - comfortable with outreach, pitching, and closing. Motivated by hitting & exceeding revenue targets.

Excellent time management, organization, and communication skills

Creative problem solver who thrives amid ambiguity

Ability to tell a compelling story through data

A self-starter with hunger to achieve goals

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$97,000—$102,500 USD

$93,000—$99,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$89,000—$94,000 USD

All other states

$81,000—$85,500 USD

Sales Planner, Off-Platform

Job Description

Skills & Requirements