About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

Faire’s SDR team is the engine of top-of-funnel pipeline generation - responsible for identifying, engaging, and qualifying high-potential brands for our Account Executives. The team’s work directly fuels our ability to grow GMV and expand brand partnerships across categories.

We’re looking for a Sales Development Manager to lead a team of 6–8 SDRs through this next chapter. This isn’t a build-from-scratch role - you’ll inherit a high-performing team with established processes, cadences, and tooling (SalesLoft, Orum, SFDC). The opportunity is to take what’s working and push it further: raise the bar on coaching, tighten the operating rhythm, and bring a proactive strategic lens to how we evolve the SDR function - including how we leverage AI and automation.

This role is for you if you’ve led outbound SDR or BDR teams, love the craft of developing early-career sellers, and have opinions about where the SDR role is headed. You thrive on operational rigor and can articulate what’s working, what’s not, and what to do about it - without waiting to be asked.

What you’ll do

Own team performance and forecasting - Feel ownership over exceeding your team’s quota, forecast accurately on a weekly basis, and maintain clear visibility into pipeline growth via demos set, leads accepted, and contacts created

Coach and develop SDRs - Shadow and review cold calls, provide feedback on email cadences, run structured 1:1s, and deliver timely, actionable coaching that raises the floor and the ceiling of your team’s performance

Build and maintain the operating system - Manage SLAs, input expectations, and the weekly rhythm of outreach. Ensure your team knows what “great” looks like day-to-day across calls, emails, and book management

Drive strategic initiatives - Own or co-own projects that improve SDR productivity and effectiveness, including evaluating new tools, refining cadences and messaging, and shaping how AI/automation fits into the SDR workflow

Advocate for the SDR function - Identify enablement gaps, build business cases for resources, and represent the SDR team’s needs in cross-functional and leadership settings. Show up with a visible voice, not just data

Recruit and retain top talent - Stay in recruiting mode, knowing that SDRs will graduate into AE and other roles. Build a bench of high-potential candidates and maintain a strong interview process

Qualifications

2+ years of experience managing an outbound SDR, BDR, or inside sales team, ideally in a B2B technology or marketplace environment

Track record of consistently hitting or exceeding team pipeline and demo targets through disciplined input management and cadence execution

Strong call coaching and rep development chops - you can shadow a cold call, debrief it with specific feedback, and help an SDR get meaningfully better week over week

Pipeline diagnostics instinct - you always know where your team is pacing and why, you spot problems in leading indicators before they hit the top line, and you build dashboards when you need new visibility

A point of view on cadence design and channel strategy - what messaging works, why conversion rates are off, and how cold call, email, and social outreach work together

Proactive strategic thinker - you bring forward diagnoses and hypotheses without being prompted, and you think in 3–6–9 month horizons about how the SDR function should evolve

Curious about AI and automation in outbound prospecting - you’ve experimented with or have a perspective on how these tools change the SDR workflow, goals, and role definition

Excellent communicator who shows up with a visible leadership voice - you present clearly, articulate trade-offs, and advocate for your team’s needs in cross-functional settings

Experience with sales engagement platforms (SalesLoft, Outreach, or similar) and CRM (Salesforce)

Comfort with ambiguity and a bias toward action - you figure things out and move forward

Retail, e-commerce, or marketplace experience is a strong plus

Based in or willing to relocate to San Francisco

On-Target Earnings (OTE) Range

San Francisco: the pay range for this role is $153,000 to $210,000 per year.

This role will also be eligible for equity and benefits. Actual On-Target Earnings (OTE) will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The OTE range provided is subject to change and may be modified in the future.

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at Faire

We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.

We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.

We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.

We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)

Sales Development Manager

Job Description