Principal Product Designer, Formats & | VirtualInterview.ai

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 121 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit is continuing to grow our teams with the best talent. This role is completely remote-friendly.

The Post Detail Page (PDP) is the heart of Reddit. The PDP and Formats teams architect the core framework of this experience and the rich media formats that it displays. Reddit is poised to rapidly innovate and grow, and this team is at the center of that evolution. This is a rare opportunity for a visionary leader to shape the future of how millions of users engage with information and community on the internet at an industry-defining scale.

As a Principal Product Designer, you will define the visionary design direction for Reddit’s most critical surfaces. You are a "Design Architect" responsible for the long-term strategy of the PDP infrastructure. You will move the organization beyond incremental features toward a resilient, modular ecosystem that empowers every other product team at Reddit to innovate without friction. You are an entrepreneurial, systems-first leader who balances transformative user experiences with deep technical fluency, driving global DAU by redefining the "stickiness" of the Reddit experience from the first click to a lifetime of engagement.

Responsibilities:

Drive Global UX Strategy: Define and evangelize a North Star vision for the PDP and content formats that aligns with Reddit’s five-year company goals. You will influence executive leadership to align product roadmaps with this vision.

Architect Extensible Systems: Design and oversee company-wide UX frameworks. You will create the "slots, triggers, and rules" that allow the entire organization to deliver features into the PDP ecosystem while maintaining a world-class bar for performance (TTI) and visual cohesion.

Master of Retention: Forecast and solve for long-term user retention challenges. You will lead initiatives that fundamentally shift DAU metrics across the W0 to Day 90 windows, using deep behavioral data and experimental frameworks to prove ROI.

Executive-Level Influence: Act as a strategic partner to Sr. Director and VP-level stakeholders in Product and Engineering. You will navigate high-stakes trade-offs between experience quality, business value, and technical feasibility across the entire company.

Pioneer Industry Standards: Set the benchmark for design excellence. Your work will not only serve Reddit but will impact industry standards for content consumption, accessibility, and high-scale modular UI.

Force Multiplier & Mentor: Proactively identify and resolve systemic UX challenges that cross team boundaries. You will mentor senior and staff-level designers, elevating the craft and strategic thinking of the entire Design organization.

Required Qualifications:

Experience: 12+ years of experience in Product Design, with a significant portion spent leading transformative, high-scale initiatives at a Principal or Director level.

Visionary System Thinking: A proven track record of architecting resilient, catalytic systems that have enabled multiple teams to scale. You solve problems that few others can by seeing the "connective tissue" between disparate product areas.

Strategic Business Impact: Demonstrated ability to drive strategic business outcomes (e.g., massive shifts in global DAU or retention) through visionary design interventions.

Technical Mastery: Deep understanding of the underlying technology of high-traffic platforms. You can hold your own in architectural discussions with Senior Staff/Principal Engineers regarding latency, framework limitations, and performance budgets.

Exceptional Communication: The ability to communicate with extreme clarity and impact at all levels of the organization, inspiring large groups toward a common, future-state vision.

Portfolio of Excellence: A body of work that demonstrates not just high-fidelity craft, but the ability to drive long-term strategy and shape entire product ecosystems.

Benefits:

Comprehensive Healthcare Benefits and Income Replacement Programs

401k with Employer Match

Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support

Family Planning Support

Gender-Affirming Care

Mental Health & Coaching Benefits

Flexible Vacation & Paid Volunteer Time Off

Generous Paid Parental Leave

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$223,600—$313,000 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Principal Product Designer, Formats & Contributions

Job Description