Email Marketing Specialist

We are looking for an Email Marketing Specialist who will work cross-functionally in the execution of email programs that support prospect monetization, customer lifecycle and engagement, and ad-hoc campaigns. You will apply a critical lens when it comes to project management and interdependencies. You you will work closely with Marketing teams such as Marketing Automation, Brand, Webinar and Inbound Marketing. This role is open to applicants located in Vancouver or Toronto. In this role, you will report to the Manager, Email Marketing.

This role is open to remote-applicants in Canada and USA (in Provinces/States where we can hire legally)

WHAT YOU’LL DO:

• Support the management of the global quarterly Email Marketing Calendar alongside Email Marketing team by collecting requests, identifying overlap in audiences, and resolving them with stakeholders


• Develop and nurture relationships with stakeholders across the organisation to support in the email marketing processes (requests & task management, workback schedules and dependencies), proactively identify and mitigate risks to the execution of email campaigns


• Project manage engagement and ad hoc campaigns and task deliverables related to email in Wrike (including stakeholder relationships, task creation, assignment, and proactively ensure timely completion of projects and flawless campaign sends)


• Support digital marketing initiatives focused on customer activation lifecycle stages with the objective to increase product adoption and improve retention, including our Social Media Bootcamp classes and customer newsletters.


• Support execution of A/B tests/experiments including, but not limited to, conversion optimization, customer retention, product adoption, and executing on the optimization roadmap; and provide actionable insights for email and customer lifecycle performance optimization


• Monitor IP/deliverability and email program performance on a weekly basis


• Report on email and lifecycle marketing programs performance for both owned programs and stakeholder programs on a monthly basis, sharing performance and insights


• Other related duties as assigned

WHAT YOU’LL NEED:

• Some years of experience in email marketing, lifecycle marketing, or marketing automation


• Extreme attention to detail to ensure all marketing assets are well-built and well-tested


• Experience multi-tasking in a fast-paced and dynamic work environment


• Proficiency in email marketing tools including Marketo and/or Salesforce (or other similar software)


• Experience working with tools such as Litmus and Wrike is preferred


• Strong analytical skills, a data-driven approach, and vast knowledge of email best practices, including strategy, segmentation, optimized messaging, personalization, and deliverability


• Experience with data-driven campaigns using UTMs, A/B testing, and measuring lifts (test over control) is a plus.


• Optional: Proficient in HTML & CSS and mobile/responsive email design and development


• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results


• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions


• Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs


• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems


• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished


• Self Development: is personally committed to, and actively works to continuously improve

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.


• Curious. You are always learning and seeking ways to make things better.


• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.


• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.