Location: East Coast, USA - BOS/NY preferred

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

About Toast:
Toast is driven by building the platform that helps merchants adapt, take control, and get back to what they do best: building the businesses they love.

Who We Are

The AI Marketing Agent team is responsible for helping merchants grow their business via AI-powered, full-stack marketing tactics. Our mission is to build an AI partner that plans, creates, deploys and optimizes growth across all applicable avenues - email, SMS, social, offers, SEO and more.

The purpose is simple:

Dramatically reduce operator time and effort by giving every business a marketing manager out of the box

Drive incremental revenue for merchants of all shapes, sizes and needs

Drive efficiency for our human-led services offering, turning our marketing specialists from marketers into orchestrators of agents

This group operates like a startup within Toast: fast-moving, customer-obsessed, and relentlessly focused on impact and results.

About this roll* (Responsibilities)

We are looking for a high-performing Product Manager to lead our nascent Marketing Agent product space. The ideal candidate has an obsession with deeply understanding user needs, creating world-class products and thriving in a fast-paced, entrepreneurial environment.

If you love solving complex problems, embracing an iterative mindset and working on high-priority, high visibility initiatives, this role is for you.

This role is an incredible opportunity for a growing product leader who wants to build upon a strong foundation to shape the future of merchant marketing and hospitality at scale.

Responsibilities include:

Lead the vision, strategy, and roadmap for Toast’s Marketing Agent, including how the agent should operate, what skills are important and the best path to drive impact for the most merchants at scale.

Integrate across Toast’s Agentic Toast IQ Platform to deliver a personalized, “meet me where I am” experience for each merchant that outperforms an on-staff marketing manager.

Explore and launch new skills that help restaurants reach and engage guests more effectively, guided by data and always-on automation.

Partner with cross-functional teams (Engineering, Design, Data Science, Marketing, Customer Success, Sales) to define and deliver innovative, high-impact features.

Drive deep customer empathy through interviews, testing, analytics, and insights to ensure we are solving real problems for restaurants.

Advocate for data quality, privacy, and compliance, ensuring Toast continues to earn and maintain customer trust.

Act as a thought leader on how data, AI, and marketing technology can transform merchant outcomes.

Do you have the right ingredients*? (Qualities & Essential Skills)

3+ years of product management experience, with a track record of driving strategy, execution and impact for complex data, marketing and demand generation products.

Entrepreneurial mindset - you thrive in fast-paced environments, balance short-term results with long-term vision and embrace iteration.

Track record of driving commercial success for products across multiple monetization strategies.

Experience building platforms and products at scale, ideally with SaaS, data platforms or marketing automation tools.

Strong ability to translate data into actionable insights and customer outcomes.

Excellent communication skills, with the ability to inspire teams and stakeholders around a shared mission.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.

Zone A

$133,000—$213,000 USD

Zone B

$115,000—$184,000 USD

Zone C

$104,000—$166,000 USD

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: https://careers.toasttab.com/ai-in-hiring

Diversity, Equity, and Inclusion is Baked into our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.

We Thrive Together

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Product Manager, AI Marketing Agent

Job Description

Skills & Requirements