Lead Business Development Representative, APAC – Industry Accounts

The opportunity

Join the brand-new Industry team as our Lead of Business Development Representative for the APAC region at Unity where you will help build the playbook from the ground up. You’ll work large, untapped territories and shape what “great” looks like—writing and testing messaging, uncovering new logos, and supporting thoughtful expansion in existing accounts.

This role is ideal for someone who loves learning how interactive 3D can help drive business outcomes in industries like automotive, healthcare, retail and government. You enjoy outbound prospecting, and want a clear path into sales, partnerships, or account management. You’ll learn fast, iterate even faster, and help turn early conversations into real revenue opportunities while building scalable programs alongside multi-functional partners.

What you’ll be doing

• Prospect across large, raw territories; implement multi-channel outreach (phone, email, LinkedIn, events); book discovery meetings across mid size to large enterprise companies.


• Research target accounts and key decision makers; build campaigns; write, A/B test, and refine messaging.


• Qualify inbound leads and route high-intent prospects to Account Executives /Account Managers; maintain clean records in Salesforce and Outreach.


• Partner with Account Executives and Marketing to implement territory plans, support events, and follow up promptly.


• Onboard, coach and directly manage the BDRs supporting the other APAC regions

What we’re looking for

• Ability to hunt and identify new key contacts at target accounts


• Enthusiastic leader to help shape and build this new function at Unity


• Highly organized with attention to detail, curious, and motivated to grow professionally


• Some limited travel to internal and external events


• Native or bilingual proficiency in Japanese and English to effectively manage stakeholder relationships across our Japan markets

You might also have

• Experience collaborating with multi-functional teammates.


• Familiarity with real-time 3D/interactive technology and how it delivers value for enterprise users.


• A test-and-learn mindset with weekly proposals for new messaging experiments.


• Proficiency with Salesforce and one sales engagement platform (e.g., Outreach or Salesloft).

Additional information

• Relocation support is not available for this position


• Work visa/immigration sponsorship is not available for this position

BenefitsAt Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at UnityUnity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, disability, gender, or any other protected status in accordance with applicable law. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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