Manager, Content Design

As a Manager, Content Designer, you will play a crucial role in shaping the content strategy and UX writing at Roblox. You will lead a group of content design specialists, ensuring that while our products serve diverse audiences they speak with a unified, trusted, and global Roblox voice. You will report into Design + Creative Leadership and act as a strategic partner to Product and Engineering.

You will:

• Architect and Unify the Product Voice, Narratives & Systems: You will be responsible for the craft and unified voice across our content design systems. Ensuring consistency in voice, tone, terminology, and style.


• Advocate for the user and drive a holistic Content Design vision... create and execute a scaling strategy that stays ahead of the growing business., making our products safe, valuable, understandable, and easy to use.


• Drive Horizontal Strategy: Identify and resolve friction points where product pillars overlap. Use empathy, logic, and technical acumen to inform content choices, and influence leaders and cross-functional partners.


• Lead a Team of Content Designers: While this is a player-coach role you will manage a team of content design specialists embedded across different product orgs. You’ll be responsible for their career growth, resource allocation, and maintaining a high bar for craft and execution.


• Operationalize the Discipline: Define the engagement model, process, and culture for Content Design at Roblox. You will ensure the team is a strategic partner to Product Design and UXR from the very start of the design and development process.


• Advocate with Data: Use research, linguistics, and performance data to champion content-led solutions to executive stakeholders and drive top-notch UX in a fast-paced environment.


• Ensure Global Scalability: Oversee the relationship with Localization to ensure our content frameworks are "global-first," allowing for cultural nuance without sacrificing brand integrity.

You have:

• 10+ years' experience in content design, UX writing, content strategy, with at least 3+ years in a management role with a complex, high-growth tech environment.


• A strong portfolio showcasing a variety of content design work, including user interface copy, microcopy, and style guides you have written and championed for a team.


• Ability to build a team culture, navigating organizational shifts and advocating for the tools your team needs to succeed.


• Ability to context switch across between technical documentation, emotional/empathetic flows, and persuasive/clear UI.


• Experience in providing content strategy for sensitive user experiences that require deep review by cross-functional partners from legal, civility, marketing, and localization perspectives.


• Proven track record collaborating with and influencing a vast variety of cross-functional peers and stakeholders (e.g., product managers, data scientists, product designers, researchers, engineers, policy, localization, communications, and marketing).


• A strong understanding of UX principles, information architecture, naming and taxonomies,and user-centered design.


• Systems Mastery: Experience building or leading the content side of a major Design System (e.g., managing string repositories, naming conventions, and UI components).


• Passion for our Roblox core values: respect the community, we are responsible, take the long view, and get stuff done.


• Excellent communication skills and the ability to clearly present your work to stakeholders.


• Bachelor's degree in English or another language, Communications, UX, HCI, or equivalent practical experience.


• A proactive mindset with the ability to self-manage and succeed in a fast-paced, evolving environment.