Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

We are looking for an Integrated Marketing Manager, Social to define and scale Roblox’s worldwide social media strategy. This role sits at the intersection of brand, trust, creator storytelling, and international expansion, building a globally consistent yet locally relevant social presence across priority markets.

You'll own Roblox’s international channel ecosystem. You will build the systems, governance, and content engine that power social storytelling across regions, ensuring we strengthen platform perception, support growth, and reinforce trust at scale.

You will partner closely with regional marketing teams, Product Marketing, Communications, Safety, Creator Ecosystem, and Creative to deliver a cohesive global social presence. Because this role oversees a truly global footprint, you will collaborate across several time zones. This requires a flexible approach to your schedule to ensure you are connected with our priority markets in Asia, MENA, Europe and beyond.

Role Reports to Director of Social Marketing and is based in our San Mateo, CA office

You will:

Bridge Global and Local: Act as the connective tissue between global strategy and local execution. You will empower Local Marketing Managers by providing the tools, assets, and guidance needed to land our narratives in specific regions.

Scale Creative Campaigns: Professionalize our marketing to reach the creator audience at scale, leaning into "creative chops" to build brand perception and revenue acquisition.

Drive Operational Excellence: Coordinate and lead key rhythm-of-the-business beats, including MBRs, QBRs and Creative Reviews, ensuring alignment across all stakeholders.

Expand our Footprint: When a new market is launched, you will support the RFP process and lead the efforts to build marketing channels from the ground up, ensuring a successful launch for the creator ecosystem in that territory.

You have:

8+ years of experience in social, brand, or integrated marketing within consumer tech, gaming, or global platforms.

Global Perspective: Experience building and scaling global or multi-regional social media programs.

Schedule Agility: You are comfortable working non-traditional hours when necessary to sync with international teams, whether that’s an early morning sync with London or a late evening touchpoint with Tokyo.

Platform Fluency: Strong understanding of social platforms, content formats, and cultural trends that vary by region.

Operational Expertise: Proven ability to manage agencies and global stakeholder networks while building scalable operating models.

Analytical Mindset: Experience defining measurement frameworks and using data to drive global strategy.

Communication Skills: Exceptional cross-functional collaboration skills and the ability to work effectively across different cultures and time zones.

Passion: A deep interest in gaming, creator ecosystems, and online communities.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range

$191,340—$234,390 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

Integrated Marketing Manager, Social

Job Description