About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

As AI Discovery PM you will lead the evolution of discovery on Faire — translating emerging AI and algorithmic capabilities into intuitive, high‑impact experiences that help retailers go from vague ideas and intent into confident purchases on Faire.

This role sits at the intersection of AI innovation and core business impact. You’ll shape both AI‑first discovery experiences and the evolution of Faire’s search, working closely with design, engineering, and data science to turn strategy into shipped, measurable outcomes.

This role spans two complementary but distinct areas of ownership:

1. AI‑Led Discovery & Innovation

Owning the vision and execution for AI‑driven discovery experiences that help retailers move from inspiration to buyable assortments, leveraging things like text and image generation and multi-turn chat capabilities.

2. Search Experience

Owning the UX for Faire’s search experiences, ensuring retailers can quickly and confidently find what they’re looking for. This includes zero state, suggestions, filters, result presentation, and overall usability—partnering closely with Search Algorithm teams where query understanding, retrieval or ranking changes are required.

What You’ll Do

Lead the development of AI‑first discovery experiences that help retailers move from inspiration and vague intent to buyable assortments on Faire.

Evolve Faire’s core search experience, improving usability and complementing algorithmic advancements.

Drive clarity and execution across cross‑functional partners in engineering, data science, design, and research.

Establish clear success metrics and ship iteratively, with a strong bias toward build‑learn‑iterate and measurable business impact.

Partner closely with Search Algorithm teams, providing product and UX leadership while collaborating on algorithm‑dependent initiatives.

Communicate vision, tradeoffs, and progress clearly to senior leadership and cross‑functional stakeholders.

Qualifications

8+ years of product management experience, with ownership of complex consumer or marketplace experiences. Experience with AI or search experiences is helpful but not required.

Proven zero‑to‑one experience building new, user‑facing products or capabilities from early concept through launch and iteration.

Deep customer centricity and empathy, with a track record of uncovering user pain points and translating them into high‑impact product decisions.

Strong bias for action and execution, with demonstrated success driving clarity, alignment, and measurable outcomes through build‑learn‑iterate cycles.

An AI‑first mindset: curiosity and fluency with modern AI tools, and eagerness to experiment with new ways of building and working.

Proven leadership, with the ability to align cross-functional working teams and executives around shared goals.

Salary Range

San Francisco, CA : The pay range for this role is $215,500 - 296,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at Faire

We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.

We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.

We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.

We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)

Staff Product Manager, AI Discovery

Job Description

What You’ll Do

Qualifications