Senior Manager, Channel Marketing

Hi, we're Oscar. We're hiring a Senior Manager, Channel Marketing to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

The Senior Manager, Marketing leads the development of Oscar's growth initiatives with a focus on lead generation and Account-Based Marketing (ABM). The role oversees marketing strategies that deliver on enterprise objectives through targeted communication strategies, performance-driven channel plans, A/B testing, and evolving media opportunities. The Senior Manager, Marketing independently identifies pipeline opportunities in existing and new spaces. This role interacts and manages relationships with senior leaders. The Senior Manager, Marketing leverages a combination of experience, research, and data to determine the appropriate full-funnel marketing plans and evaluate results.

You will report into the Associate Director, Marketing.

Work Location: This position is based in our New York office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule.

Pay Transparency: The base pay for this role is: $135,792.00 - $178,227.00 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.

Responsibilities:

• Become organizational SME in policies, trends and platforms on their line of business / product.


• Create marketing and media plans to cement Oscar as a thought leader that not only delivers credibility, but also generates demand.


• Oversee timelines, execution, identify critical deadlines and proactively ensure key milestones are identified and delivered against.


• Manage external communication and messaging, including defining our position and content strategy by target account segment to maximize results.


• Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders.


• Determine ways to quantify by leveraging best in class marketing capabilities, historical context, be relentless about finding ways to measure and learn.


• Build and identify critical partnerships, including ABM platform evaluation, agency vetting, and selection process.


• Own strategy and execution of paid and owned marketing to deliver against lead generation targets.


• Create channel plans for all media including email, SEO, paid media, PR, conferences, trade shows, and other channels as identified.


• Manage and own agency partner relationships to ensure performance KPIs are met.


• Compliance with all applicable laws and regulations.


• Other duties as assigned.

Requirements:

• 6+ years relevant work experience in performance marketing, demand generation, or growth-focused roles.


• 2+ years of experience leading teams of direct and indirect reports.


• 5+ years of experience identifying new and innovative ways to solve problems through marketing.


• 4+ years of experience using data and analytical capabilities to solve business problems.


• 3+ years of experience working with multiple vendors and managing agency relationships.


• 3+ years of experience creating marketing campaigns that deliver quantifiable results such as Pipeline Generation, Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) optimization.

Bonus points:

• Experience in employer / group plans.


• Past working experience with marketing attribution methodologies, MTA, last touch, time decay, etc.


• Communications / PR experience is a plus.