About Toast 🍞Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. As AI reshapes software, we believe the entire go-to-market experience, from onboarding, to support, to growth needs to be reimagined as well. We’re looking for a hands-on product leader to reinvent these domains with AI at the center.

About this RoleAs Head of Product for GTM Experiences you will lead the transformation of onboarding, support, and product-led growth into intelligent, AI-native systems that drive activation, expansion, retention, and measurable revenue impact.

This role blends executive leadership with deep product craftsmanship. You’ll scale high-performing teams while personally diving into data, experimentation, and design. You’ll thrive in this role if you’re a builder who leads from the front.

What You’ll Do

Redesign onboarding, support, and how we think about growth in the context of AI

Own activation, expansion, retention, and support efficiency goals

Build rigorous experimentation frameworks and accelerate iteration velocity

Use AI to reimagine customer journeys and drive adoption and growth

Lead and scale high performing teams

Partner deeply with Engineering, Design, Data Science, Sales, Marketing, Customer Success, and Customer Support

What You Bring

10+ years of product leadership experience in growth, PLG, onboarding, or lifecycle domains

Proven track record of driving measurable revenue impact through experimentation and product innovation

Strong analytical fluency: expert in funnels, experimentation design, and data-driven decision making

Experience building AI-powered or automation-heavy product systems

Demonstrated ability to operate as both strategic executive and hands-on builder

Demonstrated ability to lead cross-functional initiatives without direct authority, influencing executives and functional and technical leaders to drive alignment

A customer-centric mindset with deep empathy for operators who depend on tools to run their businesses

Nice to Have

Experience embedding AI into support or lifecycle systems

Background in vertical SaaS or SMB software

Experience owning both revenue targets and customer experience metrics

The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.

Zone A

$278,000—$445,000 USD

Zone B

$242,000—$387,000 USD

Zone C

$218,000—$349,000 USD

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people.

Diversity, Equity, and Inclusion is Baked into our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.

We Thrive Together

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Head of Product, GTM Experiences

Job Description