About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role:

As a Licensed Dedicated Advisor, you'll guide small business owners through one of the most important decisions they make for their teams: health benefits. You'll build lasting relationships with your clients, help them understand their options, and guide them through benefits decisions with clarity and confidence.

This is a high-impact role on a team of licensed benefits experts who serve as trusted partners to employers throughout the benefits life cycle.

Location & Training Requirements:

This role is hiring in Denver, CO and Phoenix, AZ only. Candidates must be located in or able to commute within the Denver or Phoenix metro areas. All new hires will complete an onsite training program at their local office during their first 4–6 weeks of employment. Training is fully in-person, 5 days a week, so you'll need to be available and able to commute onsite for the duration of that period.

Following the training, candidates will be expected to adhere to Gusto's hybrid policy where Gusto has physical office spaces.

Here’s what you’ll do day-to-day:

Serve as the primary benefits contact for a portfolio of small group employer clients

Guide clients through the full renewal process — from assessment of needs, plan evaluation, selection through enrollment support

Proactively assess client needs and recommend coverage options (dental, vision, life, disability, HSA/FSA) and plans (SGHI, Level Funded, LGHI) that best fit their teams

Provide clear, approachable guidance on health insurance concepts via phone and email

Ensure clients receive timely, accurate support that meets their needs throughout the year

Meet SLAs and performance standards in a fast-paced, deadline-driven environment

Here’s what we're looking for:

Minimum 4+ years in a customer-facing role; health insurance or benefits experience preferred

Active Life and Health Producer License OR willingness to obtain an active Life and Health Producer License prior to start date

Experience supporting a client portfolio or managing ongoing client relationships

A track record of strong client retention and service delivery

Clear communicator who can simplify complex benefits concepts

Self-starter who thrives with autonomy and adapts well to change

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.

Licensed Benefits Advisor

Job Description

Skills & Requirements