Toast creates technology to help restaurant, hotel and foodservice brands of all sizes succeed in a digital world, helping operators and franchisees increase sales, manage costs, engage customers, and keep employees happy.

The Toast Product Marketing team is responsible for connecting the Sales, Product, and Marketing teams to inform product development and bring new products to market through customer segmentation, value-based messaging, sales knowledge transfer, and cross-functional marketing activation. In this high-impact team, you will gain substantial senior leadership exposure and the opportunity to drive long-term customer and shareholder value at a hyper-growth company.

As the Product Marketing Manager for Enterprise, you will have the opportunity to drive go-to-market (GTM) and go-to-customer (GTC) strategy for Toast products and services used by the world’s largest hospitality brands across restaurants, hotels, entertainment and institutional foodservice. You will partner closely with the Enterprise Product, Marketing, Sales, and Customer Success teams to define how Toast positions, messages, sells and markets both its existing suite of products and new AI-driven offerings for the Enterprise hospitality market. You will lead and collaborate on initiatives relating to product launch and lifecycle, campaign planning, customer stories and proof point development, while using qualitative and quantitative insights from customer and market research to inform our long term Enterprise product roadmap and growth strategy.

The ideal candidate has a proven track record of bringing products designed for large, complex customers to market, driving cross-functional alignment and leadership, and strong critical thinking and analytical skills.

A Day in the Life (Responsibilities):

Lead go-to-market strategy, launch processes, and stakeholder management, and influence product development for new Enterprise-focused products, features and services

Serve as market and sector expert on the needs of Enterprise restaurant, hotel, entertainment and institutional foodservice organizations

Partner with Enterprise Product and Finance teams to develop initiatives to drive efficient product adoption and ARPU growth

Partner with Enterprise Sales and Customer Success to identify and create compelling customer stories backed by validated metrics and proof points

Collaborate with Enterprise Sales Enablement to drive sales productivity through product knowledge transfer, seller collateral, and value-based talk tracks

What you’ll need to thrive (Requirements):

5+ years of combined experience in product marketing, product management, operational roles, finance, sales or strategy consulting.

Strong ability to navigate complex and ambiguous situations across a fast-growing organization

Excellent written and verbal communication skills, with a track record of developing high-quality content for external executive audiences

Demonstrated proficiency in leading cross-functional partnerships with diverse teams to develop strategic plans and achieve desired goals

Data-minded with strong analytical capabilities

Proven ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies

Nice to Haves:

Experience in B2B product marketing roles focused on large enterprise prospects

Experience marketing AI-driven products

Experience implementing AI tools to improve internal processes and accelerate business outcomes

Experience in B2B sales enablement

Previous restaurant, POS or enterprise software industry experience

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.

Zone A

$142,000—$227,000 USD

Zone B

$123,000—$197,000 USD

Zone C

$111,000—$178,000 USD

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: https://careers.toasttab.com/ai-in-hiring

Diversity, Equity, and Inclusion is Baked into our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.

We Thrive Together

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Product Marketing Manager, Enterprise

Job Description

Skills & Requirements