Field Marketing Manager

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

Field Marketing Manager

As a Field Marketing Manager at Vanta, you will own the strategy and execution of regional field marketing programs that drive pipeline and accelerate revenue. You’ll serve as the primary marketing partner to Sales in your region—translating territory priorities into high-impact programs that engage target accounts and move deals forward.

Vanta’s Field Marketing team builds brand awareness and generates demand through strategic in-person and virtual experiences, regional campaigns, and executive programs. We create meaningful, high-touch interactions that connect security and compliance leaders with Vanta’s solutions.

In this role, you’ll operate as both a strategist and operator—owning the full lifecycle of field programs from planning through pipeline attribution, while continuously optimizing for impact. You'll be essential to scaling our field presence as we grow our upmarket business.

What you’ll do as a Field Marketing Manager at Vanta

Field Strategy & Regional Ownership

• Own the field marketing strategy for your region, aligning programs to sales priorities, target accounts, and pipeline goals

• Develop segment-specific field marketing strategies across Commercial, Enterprise, and Strategic accounts, tailoring programs to deal size, sales motion, and buying committee complexity

• Build and manage a regional marketing plan and calendar across events, campaigns, and executive programs

• Identify the highest-impact markets, accounts, and program types to drive pipeline and accelerate deals

• Act as the primary marketing partner to Sales leadership, participating in territory planning and QBRs

Pipeline Generation & Accountability

• Own pipeline contribution for your region—tracking sourced and influenced pipeline, conversion rates, and ROI

• Adapt program strategy and follow-up approaches based on segment needs—from high-volume Commercial motions to high-touch Enterprise and Strategic deal cycles

• Design integrated pre-event, onsite, and post-event strategies that maximize attendance, engagement, and follow-up

• Partner closely with Sales and SDR teams to build target account lists, drive meeting bookings, and ensure strong follow-up

• Continuously analyze program performance and optimize based on data and insights

Program Execution & Experience Design

• Lead end-to-end execution of regional programs including executive dinners, roundtables, conferences, roadshows, and customer events

• Develop compelling event themes, messaging, and experiences tailored to security, compliance, and IT decision-makers

• Own event logistics and vendor management, ensuring high-quality execution while staying on budget

• Serve as on-site lead for key programs, ensuring a seamless and high-impact experience

Cross-Functional Collaboration

• Partner with Demand Generation, Product Marketing, Content, and Brand to create cohesive, high-performing campaigns

• Collaborate with SDR and Sales teams to align outreach, messaging, and follow-up strategies

• Bring insights from the field back to marketing to inform campaign strategy, messaging, and positioning

Operational Excellence & Scale

• Manage regional field marketing budgets with a focus on efficiency and measurable outcomes

• Build and refine repeatable playbooks for field programs that can scale across regions

• Track and report on KPIs including pipeline generated, deal acceleration, attendance, and engagement

• Maintain strong vendor relationships and continuously improve operational processes

How to be successful in this role

• 4-7 years of experience in field marketing, event marketing, or demand generation in B2B SaaS or technology

• Strong preference for this candidate to live in San Francisco or New York, but not required

• Strong understanding of Commercial, Enterprise, and Strategic sales segments, including how marketing programs differ across deal sizes, sales cycles, and stakeholder complexity

• Proven track record of driving pipeline and revenue through field programs—not just executing events

• Experience owning regional or segment-level marketing strategy and partnering closely with Sales leadership

• Strong project management skills with the ability to manage multiple programs, stakeholders, and timelines simultaneously

• Data-driven mindset with experience measuring program performance and optimizing for ROI

• Excellent cross-functional collaboration and communication skills

• High ownership and bias for action—you operate independently and drive initiatives forward

• Strategic thinking—you connect programs to pipeline, revenue, and broader business goals

• Willingness to travel (~20–30%) to support regional programs

Nice to have:

• Experience with account-based marketing (ABM) and targeting enterprise or strategic accounts

• Familiarity with security, compliance, or trust/privacy technology sectors

• Experience planning programs for technical audiences (CISOs, security leaders, compliance teams)

• Proficiency with marketing and event tools (Salesforce, HubSpot, Swoogo, Luma, etc.)

• Existing vendor network or event industry relationships

What you can expect as a Vanta’n:

• Industry-competitive salary and equity

• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans

• 16 weeks paid Parental Leave for all new parents

• Health & wellness stipend

• Remote workspace, internet, and cellphone stipend

• Commuter benefits for team members who report to the SF and NYC office

• Family planning benefits

• Matching 401(k) contribution with immediate vesting

• Flexible PTO policy, plus 80 hours of Sick Time

• 11 company-paid holidays

• Virtual team building activities, lunch and learns, and other company-wide events!

• Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.