Sr. Creative Strategist

We’re looking for someone to join our Brand & Creative Solutions (BCS) team as a Sr. Creative Strategist in Japan. You’ll help our advertising partners create standout, insight-led ideas on Pinterest, with exposure to a wide range of verticals, objectives and innovative business models across the Japan Enterprise business. You’ll help our partners develop their marketing strategies and create a great advertising experience for Pinners, combining creative craft with a thoughtful, AI-forward way of working.

What you’ll do:

• Lead creative strategy for priority Japanese advertisers, turning their business goals into full-funnel creative narratives, concepts and best-practice guidance for Pinterest.


• Build and deliver high-impact RFP pitch support: creative narratives, concept territories, mockups and recommendations that help win our biggest deals and joint business plans.


• Design and facilitate creative sessions (standard and executive) for advertisers and agencies in Japan, helping them understand what great looks like on Pinterest and how to get there.


• Utilize AI to start and execute faster: digest briefs, surface relevant insights, draft outlines and first-pass narratives for pitches and workshops, then refine them with your own expertise.


• Utilize AI to explore more broadly: generate multiple creative territories, copy angles and visual approaches, then curate and adapt the strongest routes for Japanese advertisers and Pinners.


• Synthesize and automate: summarize campaign performance and creative learnings, distill patterns into clear recommendations, and streamline recurring documentation and reporting.


• Partner with sales, marketing, measurement and product teams to align on opportunities, co-create client strategies and scale Japan-relevant narratives and materials across the region.


• Host Japan Creative Office Hours and manage a healthy pipeline of proactive and reactive briefs, ensuring fast, high-quality creative consultation for priority opportunities.


• Contribute to and localize global BCS programs (e.g. Brand Blueprint, Creative Connect, Video Health Check, Premiere Spotlight guidance) for the Japan market, including thought leadership content and case studies.


• Champion Pinterest’s values in your day-to-day work, with a strong focus on putting Pinners first, acting as one with cross-functional partners and winning or learning through experimentation.

What we’re looking for:

• 7+ years of digital marketing or creative strategy experience with an agency, platform or brand (or equivalent experience in a related field), ideally with a strong focus on Japan.


• Deep understanding of Japanese culture, consumer behavior and advertising landscape, and how brands show up authentically in this context.


• Someone who can engage a room of senior-level brand and agency representatives and inspire action through compelling storytelling and clear recommendations.


• Experience building insight-driven creative strategies and presentations for large advertisers or global brands, from brief to pitch to execution.


• Demonstrated experience using AI to augment your creative workflow end-to-end (e.g. research and inspiration gathering, idea generation, narrative development, performance synthesis), including examples where you’ve implemented new AI-supported ways of working.


• Clear approach to critical evaluation and validation of AI outputs: you question assumptions, check sources and data, adapt tone and brand voice, and use testing or peer review where needed.


• High integrity and ownership: you protect sensitive client and company data, avoid over-reliance on AI, and take accountability for the final quality of strategies, narratives and creative recommendations.


• Experience building collaborative relationships with multiple internal stakeholders, especially sales and cross-functional partners (e.g. Measurement, Marketing, Product).


• A passion for, and experience influencing, visually-led, business-driving creative work across formats (including video) and platforms.


• An entrepreneurial mindset that’s equally strong in ideation and execution, with comfort working in a lean, high-impact, international team.


• Bachelor’s degree in a relevant field such as marketing, communications, design, advertising or media, or equivalent experience.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
  

In-Office Requirement Statement:

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.


• As such, this role will need to be in the office or in front of our customers for in-person collaboration, typically 2 days per week, and therefore needs to be in a commutable distance to our Tokyo City based office.