Senior Territory Account Executive - North China

Available Location: Beijing, China

[Express of Interest] This role will be based in Beijing and will primarily cover customers in North China, with regular travel to the territory as needed.

About the Department

The Cloudflare APAC sales organisation operates as one integrated revenue system. Account Executives, Customer Engineers, Partner Account Managers, Business Development Representatives, Customer Experience Managers, Professional Services and Revenue Operations work as a continuous engine — winning, deploying, adopting, expanding, and scaling platform commitments across the full customer lifecycle.

The system is supported by an AI-embedded operating model. The work itself, however, remains human. The role of every seller at Cloudflare is to bring critical thinking, judgment, and trust to customer relationships and outcomes.

About This Role

In this role, you will be responsible for driving significant growth by landing and expanding a portfolio of assigned customers in your assigned territory. The ideal candidate possesses a strong blend of sales acumen and technical understanding, enabling them to engage effectively with both technical and non-technical buyers. As an Account Executive, you will drive revenue velocity by utilizing foundational sales data layers for accurate forecasting, proactive pipeline management, and consistently exceeding attainment targets.

You are the kind of operator who uses AI as a force multiplier every day, cares more about customer outcomes than job boundaries, and demonstrates curiosity, judgment, and high agency.

Role Responsibilities

• Own and execute a comprehensive territory plan to consistently achieve and exceed sales and revenue targets.


• Cultivate long-term strategic relationships with key accounts and partners. Lead executive-level transformation narratives that earn the right to be in the architecture conversation.


• Leverage top partners as an extension of the sales team to co-sell alongside where they bring customer relationships, services capability, or procurement leverage. Drive regular forecast & pipeline cadences with top partners.


• Understand customer network architectures, the problems that Cloudflare can solve and effectively translate Cloudflare’s solutions to drive successful platform sales, ensuring clients can secure and scale their own AI-driven workloads.


• Manage contract negotiations and structure platform-level commercial commitments (multi-year, multi-product, outcome-anchored) rather than point-product deals.


• Stay engaged through onboarding, adoption, and the first renewal. Partner with Customer Engineers, Professional Services on a deployment plan with milestones tied to measurable outcomes.


• Proactively build and manage a robust sales pipeline by leveraging internal tools, AI-assisted research and pipeline sources (BDR, Channel, Marketing).


• Maintain high standards in pipeline discipline, CRM hygiene and forecasting accuracy.

Required Experience

• Bachelor's degree or equivalent work experience.


• Experience selling technology solutions in high-growth technology firms.


• Demonstrated track record of consistently meeting and exceeding multi-million dollar quota targets.


• Proficient in discovery, positioning, competitive selling, negotiation, closing, and multi-threaded land and expand strategies.


• Strong understanding of computer networking, cloud security technology, and how enterprise infrastructure adapts to automated data workflows.


• Exceptional interpersonal communication skills and value selling skills.


• Proficiency in modern sales software, customer data environments, and core systems (e.g., Salesforce, Tableau, G-suite).


• Thinks critically rather than reacting, exercises judgment under uncertainty, names risks honestly, shows genuine empathy for customers as people, can point to relationships built over time on trust, and demonstrates visible curiosity in how they prepare, sell, and learn.


• Willingness to actively engage with AI tools and experiment.


• Ability to travel as required.


• Cultural fluency for assigned markets; language proficiency where required.