Head of Partnerships & Events
Flowhub | In-Office – Miami, FL | Reports to: VP of Sales
About Flowhub
Flowhub builds the software that powers the most complex retail operations in America. We started in cannabis because it's the hardest version of the problem — every state has its own regulatory environment, products are tracked seed-to-sale, and a single compliance error can cost a retailer their license. We didn’t shy away from that.
Today, over 1,000 retailers trust Flowhub to run, grow, and scale their businesses — from point-of-sale and payments to ecommerce, marketing, inventory, analytics, and an open API.
We’re not a cannabis company that writes software. We’re a technology company solving the operational and compliance challenges that define regulated retail — and we’re just getting started.
This is not a “clock in, clock out” environment. Flowhub is a team of high performers who take ownership, move fast, and hold each other to a standard most companies only talk about. If you want to coast, this isn’t the place. If you want to do the best work of your career alongside people who raise your game every day — keep reading.
The Role
We're building one of the most important growth levers at Flowhub, and we need the right person to run it.
As our Head of Partnerships & Events, you won’t just manage relationships, you’ll be the face of Flowhub in the cannabis industry. You’ll be out in the field, in the rooms that matter, building relationships that actually move the business forward.
You’ll own how we show up at events, how we build our network, and how partnerships translate into pipeline and revenue. This is not a behind-the-scenes role. It is high exposure, highly cross-functional, and directly tied to company growth.
What You'll Do
Own how Flowhub shows up in the industry
Represent Flowhub at the events and in the rooms that matter
Build real relationships with operators, brands, and technology partners
Create moments and experiences that bring the cannabis community together and strengthen our presence in the market
Build partnerships that drive the business
Identify and develop partnerships that lead to meaningful pipeline and closed revenue
Create co-selling opportunities with partners and work closely with Sales to convert them into deals
Build referral and revenue-sharing motions that can scale as the company grows
Lead events with a clear purpose
Own the events calendar and budget end to end
Make events work for the business through intentional planning, strong follow-up, and clear goals
Design and execute high-quality experiences like executive dinners, roundtables, and partner activations
Ensure every event leads to something tangible, whether that is meetings, pipeline, or revenue
Connect partnerships to product and go-to-market
Work with Product and Engineering to prioritize integrations that unlock real opportunity
Partner with Marketing and Sales to bring those integrations to market
Position partnerships and integrations as a meaningful advantage in enterprise deals
How You’ll Be Measured
This role is measured on revenue impact.
Partner-sourced pipeline per quarter
Closed-won ARR from partner channels
Number of new integrations launched
Event-sourced pipeline
Closed-won ARR from events
Cost per opportunity for events
What You Bring
4 or more years of experience in partnerships, business development, or a similar role
Experience in SaaS, fintech, marketplaces, or platform businesses
A track record of building relationships that turn into real business outcomes
Strong presence and communication skills. You are comfortable representing the company and building trust quickly
You build genuine, long-term relationships, not just surface-level connections
Strong judgment on where to spend your time and which opportunities to prioritize
You take ownership and are comfortable building from scratch
You move quickly, follow through, and turn conversations into action
Ability to work across teams and bring people together to get things done
Experience using Salesforce or similar tools
Nice to Have:
Experience in cannabis or other regulated industries
Background working with integrations, APIs, or platform ecosystems
Experience building co-selling motions with enterprise sales teams
Experience representing a company at industry events or conferences
Flowhub has been solving the hardest version of regulated retail since 2015. Founder and CEO Kyle Sherman started the company in Denver after watching the CNN documentary on Charlotte Figi, getting off prescription medications himself, and moving to Colorado to help define what legal cannabis would actually look like. A decade in, Flowhub is the platform 1,000+ dispensaries trust to run their businesses. We processed over $4 billion in our customers' sales last year, and we hit profitability in 2023, a milestone almost no one else in this category has reached.
We've been backed since the start by serious capital and serious people. Our investors include Poseidon, Headline, Evolv Ventures (the Kraft Heinz-backed fund), e.ventures, PayPal, and Shawn "Jay-Z" Carter. Our board includes Blake Irving, who, as CEO, took GoDaddy from a few thousand customers to 20+ million. We're the only cannabis POS provider actively involved in federal legalization, founding members of the US Cannabis Roundtable, and we've testified before the Senate Banking Committee on ending cannabis debanking. Kyle has been named on the Forbes Cannabis 42.0 list, Entrepreneur's Top 100 Cannabis Leaders, and Business Insider's 30 AND UNDER.
This is an inflection point for the company. POS-native e-commerce launched in 2025. Marketing came with it. The brand evolution rolled out in 2026, positioning Flowhub as the regulated retail technology company it's always been, with a clear roadmap into adjacent verticals where age-gated, compliance-heavy operators need a platform they can run. The team that built this from a Seed Round in Denver into a profitable, national, multi-product company is still here, still pushing, and still hiring people who want to do work that matters at the scale where it counts.
We hire people, not resumes. If this role excites you and you think you'd be great at it, please apply.
Flowhub is an equal opportunity employer. We don't discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected characteristic. Need accommodations during the application or interview process? Reach out to us at hrteam@flowhub.com.