Category-defining tech. Career-defining work.

The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.

Cockroach Labs exists to build what comes next — before the world requires it.

We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.

This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.

The Role

Cockroach Labs is hiring a Sales Development Representative with a primary focus on driving pre-event marketing engagement. This is an execution-focused, entry-level SDR role centered on generating event registrations, building awareness, and setting meetings ahead of key marketing programs and field events.

This role works closely with the Marketing and Field Events teams to ensure that priority programs — including executive dinners, regional field events, and flagship conferences like RoachFest — are well-attended and generate meaningful sales conversations. Success in this role is measured by pre-event outreach activity, meetings set, and registrations driven.

To be eligible for this role, you must be based in Austin, TX and will be expected to go into the office on Mondays, Tuesdays & Thursdays.

You Will

Execute high-volume, structured outreach (email, phone, LinkedIn) to drive registrations and attendance for priority marketing programs, including executive dinners, customer advisory boards, RoachFest, and regional field events.

Coordinate pre-event meeting setting with target prospects.

Work from event-specific target lists provided by Marketing to ensure full coverage of priority accounts ahead of each program.

Follow established outreach sequences and messaging playbooks for each event type.

Track outreach activity, responses, and registration confirmations in Salesforce and Outreach.

Share registration status and engagement updates with the Marketing and Events team as requested.

Share outreach activity summaries and engagement updates with SDR leadership after each event cycle.

Communicate registration confirmations and attendance updates to the Marketing and Events team as requested.

Adhere to established SDR team workflows and processes for event-driven outreach and follow-up.

The Expectations

First 30 Days

Ramp on CockroachDB positioning, SDR workflows, and core tools (Salesforce, Outreach, ZoomInfo).
Learn the event calendar and review pre-event outreach playbooks with SDR leadership.
Begin executing outreach against active event target lists under close supervision.

First 60 Days

Independently manage pre-event outreach sequences for at least one active marketing program.
Meet activity targets for outreach volume, registrations driven, and pre-event meetings set.
Log all activity and outcomes in Salesforce consistently and accurately.

First 90 Days

Consistently hit pre-event meeting and registration targets across multiple programs.
Execute post-event follow-up sequences independently and route qualified conversations to AEs.
Demonstrate strong discipline in activity tracking, outreach execution, and cross-team communication.

You Have

Experience: 6 months to 1 year of experience in sales development, lead generation, or demand generation support.

Technical Stack: Familiarity with tools such as Salesforce, Outreach, Nooks, ZoomInfo, and LinkedIn Sales Navigator.

AI: Fluency across core tasks (research, drafting, analysis, planning) is used as a default, not an exception.

Collaboration: Strong ability to work cross-functionally with Marketing, SDR leadership, and Sales.

Analytical Mindset: Interest in marketing signals, campaign performance, and conversion metrics.

Education: BA/BS degree or equivalent practical experience.

Nice to Have

Familiarity with marketing operations concepts such as lead scoring, attribution, and marketing automation.
Experience supporting field marketing or event-driven pipeline generation.
Exposure to data-driven outreach experimentation or A/B testing.

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Benefits

Stock Options
Medical Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Professional Development Funds
Flexible Time Off
Paid Holidays
Paid Sick Days
Paid Parental Leave
Retirement Benefits
Mental Wellbeing Benefits
And more!

The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. This role is also eligible for commission. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this as posted.

Salaries for candidates outside the U.S. will vary based on local compensation structures.

This position will remain posted until filled. Applicants should apply via our Careers Page.

Annual Anticipated Base Salary Range (U.S)

$45,000—$52,500 USD

SDR, Field Marketing

Job Description