Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Senior Creative Director, Social & Content will report to the Director, Social Creative and work PST hours. This leader will oversee multiple Airbnb social workstreams while shaping a cohesive, culturally relevant content ecosystem that blends brand storytelling with social-first execution.
Airbnb is seeking a visionary creative leader who operates at the intersection of content, culture, and brand. This role is part of our internal, multidisciplinary Creative Team—partnering across marketing, product, comms, and external creators to develop ideas that travel across platforms and live beyond campaigns.
This is a hands-on leadership role for someone who has built social-native content systems—not just campaigns—and understands how to create work that audiences choose to watch, follow, and share.
Our ideal candidate has led the development of highly engaging, platform-native content for global audiences—especially within YouTube and other video-first ecosystems—and understands how to build repeatable formats, series, and franchises that grow audiences over time.
They bring a strong point of view on how brand and content coexist, and know how to move fluidly between:
This person is deeply fluent in social platforms (Instagram, TikTok, YouTube, etc.), but more importantly understands how audiences behave differently across them—and how to create for those behaviors, not just distribute to them.
They will partner closely with Brand, Marketing, and Insights teams to translate strategy into work that is both creatively ambitious and culturally resonant, with a track record of ideas that drive conversation, sharing, and earned attention.
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.