Experience Researcher

Our work informs teams at every level of Asana and drives key roadmap decisions. We partner with Product Design, Product Management, Data Science, and Engineering, as well as business and marketing teams, to develop valuable insights about customer behaviors and attitudes, translating them into actionable recommendations. We think deeply about new areas, help develop and test concepts, and improve products and services once they’ve rolled out. As a Senior Experience Researcher, you will be a strategic partner who not only executes high-impact research but also shapes the research culture to elevate our collective craft.

This role is based in our Vancouver office. Day to day collaboration is split roughly 50/50 between Vancouver teammates and San Francisco teammates. Key local partners include Design Leadership and Lead PM.

We operate with an office-centric hybrid schedule. In-office days are Monday, Tuesday and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you interview for this role, your recruiter will share more about in-office requirements.

This is an opportunity to help shape one of Asana’s biggest new bets from the ground up. Asana for Service is an intuitive employee service management experience for IT and other service teams, such as HR, legal, and facilities. It offers unified intake across channels into a single AI-backed resolution workflow, powered by Asana’s work graph and an evolving self-learning knowledge base.

The Experience Researcher plays a key role in defining the product roadmap, influencing how this new product evolves as it moves from early access to GA and beyond. There is a technical dimension to the space, but deep technical expertise is not required for success in this role. This product supports everyday service workflows, creating opportunities to learn from frequent, repeated user interaction over time.

What you’ll achieve

• Identify and prioritize high-impact research needs in partnership with product leadership, ensuring the Asana for Service roadmap is based in both customer understanding and business goals.
• Lead foundational post-GA research that drives critical product improvements for Asana for Service and influences long-term product vision. Examples: How might we develop the knowledge base? How do we want to support asset management? What product gaps deserve top spot on the roadmap? What key personas still need to be developed?
• Drive co-design and usability research: own the customer panel feedback loop to track the evolution of user needs as the product scales. Asana for Service is expected to evolve significantly over the next year, creating a rare opportunity to shape what customers experience from the first product rollout and into future iterations as the team learns from paying customers.
• Champion a customer-centric culture by contributing to design crits and product reviews, identifying strategic research opportunities before they are formally requested.
• Scale research impact by coaching and consulting cross-functional partners, empowering them to conduct high-quality research alongside you and independently.
• Synthesize complex data into persuasive, actionable narratives for stakeholders at every level, ensuring research directly translates into product evolution.

About you

• 6+ years of experience practicing UX Research for digital products, with a proven track record of leading large-scale projects.
• Mastery of qualitative and quantitative methods including prototype testing, contextual inquiry, journey mapping, and advanced evaluative techniques.
• Mature product judgement with the ability to distill messy data into clear, "low-polish" deliverables that drive immediate decision-making.
• Strong organizational leadership and the ability to manage multiple complex workstreams while building deep trust and rapport with senior stakeholders.
• Deep knowledge of information architecture and design principles, allowing you to partner effectively with Design and Content Strategy.
• Persuasive communicator who can influence product strategy through storytelling and evidence-based recommendations.
• Actively experimenting with AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. We’re looking for researchers who can harness AI to extend and deepen the ways in which we develop insights and leverage them across the org.
• Bring a "Maker Mindset" to a zero-to-one product environment, willing to stretch beyond traditional UXR remits to help shape and build the product. For example you might help create a prototype or contribute to pricing & packaging conversations.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role.

• Estimated Base Salary Range: $132,000-$178,000
• Equity and Benefits: Compensation includes equity and a comprehensive benefits package.
• Well-being: Mental health, wellness & fitness benefits, and inclusive family-building support.
• Growth: Career coaching and professional development support.
• Culinary: In-office culinary options tailored to your dietary preferences.
• Future: Long-term savings and retirement plans.