Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

Responsibilities:

Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging
Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders
Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral
Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements
Partner with global product marketing to refine positioning, messaging, and launches based on regional insights
Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community
Partner with global marketing on regional research driven content production
Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth
Collaborate with demand generation and regional marketing to align campaigns with market nuances
Develop scalable regional enablement frameworks for sales and customer-facing teams
Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness
Act as a bridge between global and regional teams to balance consistency and localization

Qualifications:

8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology
Experience supporting go-to-market strategy across EMEA and/or APAC
Strong narrative-building and storytelling skills for complex platforms
Proven ability to partner with sales and drive revenue impact
Excellent communication and executive presentation skills
Highly analytical and data-driven
Strong cross-functional leadership skills
High cultural awareness across international markets

Preferred Qualifications:

Experience in contact center or customer experience technology
Familiarity with AI, large language models, or agentic systems
Experience in high-growth or scale-up environments

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $140K-$170K GBP + Equity

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai

Director, Product Marketing - International (EMEA & APAC)

Job Description

Skills & Requirements

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