Customer Marketing Manager

The Customer Marketing and Advocacy team is dedicated to building and scaling programs that place our customers at the center of Asana's marketing strategy. We cultivate strategic relationships that drive insights and engagement, shaping the future of our product and business.
We are seeking an experienced and passionate marketer to own the program engine that turns customer advocates into a repeatable, scalable input across Asana's go-to-market motion. You are joining Asana at a pivotal moment in our go-to-market evolution. We have successfully built a massive supply of validated customer voices; your mission is to build the engine that activates them.
This role is based in our San Francisco, Chicago, or New York office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Manage the Work Innovation Awards end-to-end: Launch programming, manage a year-round nomination pipeline, coordinate judging, and lead winner activation into downstream GTM moments while building post-award assets across campaigns, content, social, and events.
• Operationalize an Advocate Matching System: Drive the infrastructure that systematically connects GTM needs with qualified advocates based on their role, use case, and journey stage. Scale the activation of advocates into cross-functional marketing and partner with marketing operations to ensure the advocate pool is visible and trackable for the first time.
• Develop strategic customer engagement and sourcing: Act as a primary liaison between customers and the marketing organization, sourcing the right customers for the right engagement opportunities. Identify high-impact use cases and translate them into multi-format assets—including case studies, films, and media opportunities—serving as the primary liaison between our customers and the marketing organization.
• Drive marquee event customer content: Oversee the customer speaker pipeline for the Work Innovation Summit events, focused on delivering customer-first, product-led sessions. Partner with Product Marketing on content vetting and the run-of-show.
• Execute vertical and sales play activation: Partner with Sales, Customer Success, and Product Marketing to deploy customer voices that unblock specific industries, such as healthcare or financial services, and validate our leadership in AI-native work management.
• Scale downstream content production and cross-functional reach: Drive the ongoing adoption of customer content across the organization. Operationalize workstreams for customer content production that flows downstream from sourcing to ensure high-velocity asset creation. Enable cross-functional partners with customer marketing processes, best practices, and systems to increase global scalability and deepen departmental partnerships.

About you

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• Brings 6–8 years of experience in marketing or advocacy, ideally within B2B SaaS, showcasing a proven ability to convert customer relationships into activation events that move revenue metrics.
• Exemplifies strategic advocacy judgment with a deep understanding of the advocate journey and the insight to match the right customer voice to the right go-to-market moment.
• Maintains an AI-first mindset and approach to designing automated workflows and managing the infrastructure behind an integrated matching engine.
• Possesses strong collaborative relationship-building skills, skilled at cultivating strategic customer relationships and partnering cross-functionally to source and secure stories that align with business needs.
• Maintains a customer-first mindset with a deep commitment to ensuring exceptional customer experiences for those who participate in marketing engagements.
• Demonstrates independence and results-driven execution, with the ability to operate independently, manage multiple priorities effectively, and consistently deliver great results.
• Shows operational depth with experience operationalizing workstreams for high-velocity customer content production, including case studies, films, and talk tracks.
• Willing and able to travel for customer events and marketing activities.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $165,000 - $185,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.