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Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.
You’ll be part of a collaborative, results-driven Growth team that thrives on strategic, creative campaigns that move the business forward. We value creativity, data-driven decision-making, and a builder’s mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallex’s impact globally. We support continuous learning, mentorship, and career growth, and we celebrate diverse perspectives and backgrounds.
As the Global Growth Manager for Lifecycle, you will lead the evolution of our customer engagement strategy. You will design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention. You will execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth.
This role is based in Singapore.
Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances.
Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions.
Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention.
Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint.
Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks.
User-Centric Communication: Champion a "customer-first" messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle.
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
5+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
Analytical toolkit: Strong analytical skills with the ability to interpret campaign and behavioural data, identify trends and develop data-backed recommendations
Marketing exposure: Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
Experimentation mindset: Experience running A/B tests and applying structured experimentation to improve performance
Execution excellence: Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
Communication: Clear and structured communicator comfortable working with cross-functional partners
Bias to action: Proactive and results-oriented, with a track record of delivering impact in fast-paced environments
Bachelors degree
Experience in fintech, product-led growth, or B2B SaaS.
Experience in fast-paced environments, preferably within a startup or scale-up.
Advanced degree (MBA or Master’s) is a plus.
Experience with SQL or close collaboration with data teams preferred.
Hands-on experience in Lifecycle/CRM marketing.
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.