At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft connects people to transportation to change the way we live and get around our communities. We are looking for product managers who bring exceptional creative, strategic, and analytical skills to drive forward a best-in-class product. Product management at Lyft leads the integration of engineering, data science, and design to achieve the company's vision for reinventing transportation. We are looking for entrepreneurial and passionate Product Managers to innovate and execute across a rapidly growing, fast-paced company and industry.
Business travel is one of Lyft's largest and most durable growth opportunities: every business traveler is a high-frequency, high-value rider, and every company that adopts Lyft brings hundreds more along with it. The Business Travel team owns how Lyft wins them both. We bring new business riders and the organizations they work for to Lyft, and we earn their loyalty: how a traveler or a company discovers Lyft for work, signs up, takes a first business ride, and makes Lyft the default for every trip that follows. Our surface spans the full funnel across two motions at once, the individual business traveler and the managed company account, from acquisition and onboarding through activation, habit formation, and long-term engagement, across airports, daily commutes, and every market we serve.
We're seeking a Staff Product Manager to drive growth for Business Travel: own how new business riders and the companies they work for find, try, and standardize on Lyft for work. You will define the growth strategy across the full funnel and both motions, stand up the loops, partnerships, and integrations that open new acquisition channels, and partner with marketing, sales, engineering, design, and data science to convert demand into first business rides and first rides into durable habits. This is an individual-contributor leadership role: you set the strategy and the bar, and you move the organization through influence, evidence, and craft rather than headcount.
Responsibilities:
- Define the full-funnel growth strategy for business travel across acquisition, activation, and engagement, spanning both organic business travelers and managed company accounts. Set the north-star metric and the segment-level targets that anchor how the team prioritizes.
- Own new-user acquisition for business travel. Drive the strategy across self-serve enrollment, paid, organic, referral, and partner channels, for both individual travelers signing up for a business profile and companies adopting Lyft for their teams. Size each channel, instrument it cleanly, and hold it to a defensible cost and quality bar.
- Drive onboarding, activation, and first value. Architect the path from signup and account setup through first business ride and the moment a traveler or an admin feels the value. Identify and close drop-off across enrollment, onboarding, and the early lifecycle across both motions.
- Build partnership- and integration-powered channels. Define and stand up the external partnerships and integrations that put Lyft inside the tools business travelers and companies already use: travel booking and expense platforms, corporate card and loyalty programs, airlines, hotels, and HR and finance systems. Productize each integration so a new partner compounds rather than starts from zero.
- Make Lyft the default for work travel. Design the engagement and retention loops that turn new business riders into repeat riders: business rewards, lifecycle messaging, in-app re-engagement, and the mechanics that build frequency and win back high-value occasions like airport trips. Treat stickiness as the proof that acquisition and activation worked.
- Set the experimentation bar. As part of a core team of Engineers, Designers, Data Scientists, and Marketers, set the testing cadence, the standard for readouts, and the bar for shipping. Hold the team to a defensible run rate of validated experiments.
- Be the authority on business travel growth performance. Translate funnel data, cohort behavior, and experiment results into the next quarter's priorities. Represent Business Travel in executive reviews and cross-org forums, and move senior leaders to act.
Experience:
- 8+ years of product management experience or equivalent, with a meaningful portion owning growth, acquisition, lifecycle, or funnel work at scale on a consumer mobile product. Track record of measurable, durable impact on acquisition, activation, or retention metrics that you can defend.
- Demonstrated ownership of broad, ambiguous problem areas that span teams. You have set a multi-year growth strategy and built the loops or infrastructure that compounded across products.
- Comfort serving two customers at once, the individual user and the organization that pays, with a feel for where consumer growth tactics and B2B or B2B2C motions meet.
- Quantitative rigor and experimentation discipline. You think in funnels, cohorts, and growth loops. You size opportunities, design clean A/B tests, and read results without overclaiming.
- Fluency with the modern growth stack: lifecycle and CRM platforms, attribution, product analytics (Amplitude, Mixpanel, or similar), and experimentation tooling.
- Experience building or scaling acquisition through partnerships and third-party integrations, with a feel for the integration, incentive, and measurement work that makes a partner channel durable.
- Exceptional communication and influence at every altitude, from an engineer debating instrumentation to a VP sponsoring the target. You operate independently in a flat, fast-moving organization and move teams to act without relying on authority.
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the New York City area is $176,000 - $220,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.