HelloFresh is the world's leading meal-kit company, serving millions of subscribers across 18 markets through precision growth marketing. Our paid social engine spanning Meta, TikTok, YouTube, Pinterest, Snapchat, and emerging channels is one of our most important competitive levers, and we're investing in the next generation of in-house technology to power it: proprietary creative intelligence, influencer activation infrastructure, cross-channel measurement systems, and ML-driven optimization models.
We're hiring a Principal Product Manager who has built the products that power scaled social advertising and not just run campaigns on them, and wants to apply that depth to a global, data-rich consumer business. You’ll build the systems that decide how campaigns are run. This role is responsible for defining and building the next-generation Paid Social platform at HelloFresh, spanning:
End-to-End System Ownership
Creative Intelligence
Signal & Optimization Layer
Budget & Execution Engine
Measurement & Decisioning
Lead Through Influence
Raise the Product Bar
Role Scope: this is a product role, not a marketing one. It sits at the intersection of Ad-Tech, ML, and growth systems where your decisions directly shape how hundreds of millions in paid social spend get allocated.
10+ years in product management, with 5+ years building products within or deeply integrated with paid social advertising platforms at a technology company, ad-tech firm, social platform, or large-scale DTC brand
Hands-on depth across multiple paid social platforms and their APIs: Meta (Marketing API, CAPI, Advantage+, Creator Marketplace), TikTok (Ads API, Events API, Creator Marketplace), YouTube (Ads API, Brand Connect), and at least one of Pinterest, Snapchat, or LinkedIn
Track record of building creative intelligence products, creative scoring, DCO, or multivariate testing infrastructure that demonstrably improved performance at scale
Deep measurement expertise: you've personally designed and shipped MMM, MTA, or incrementality frameworks, not just consumed their outputs
Experience in influencer or creator product development: discovery tooling, workflow automation, or performance attribution for creator-driven paid and organic content
Strong technical fluency: you lead cross-functional squads with engineers, data scientists, and analysts as peer collaborators you can write a technical spec, review a model card, and challenge architectural decisions
Demonstrated principal behavior: you set direction across teams, resolve ambiguity without escalation, drive alignment at senior levels, and communicate at publication quality
This is intended to provide a general overview of the responsibilities. However, the company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.