The Opportunity
Marketing Science & Optimization is the engine that powers how HelloFresh allocates hundreds of millions of dollars in marketing investment globally. How we measure effectiveness, understand incrementality, optimize budgets, forecast outcomes, and connect performance back into future decisions directly impacts customer growth, profitability, and long-term business performance.
Today, many of these capabilities exist across different systems, methodologies, and teams. We are building a unified decisioning ecosystem where measurement, experimentation, forecasting, audience intelligence, and optimization work together to drive smarter investment decisions at scale. This role owns that ecosystem end-to-end. We are looking for a product leader who can define the future of marketing decision-making at HelloFresh. You will build the systems that transform data into decisions, decisions into actions, and actions into measurable business outcomes. This is not a coordination role. We are looking for someone who can establish the vision, prove impact through experimentation, and scale successful solutions globally.
What You'll Own
Budget Allocation & Decisioning Platform
Build the systems that answer one core question: Where should we invest next?
Own the core decisioning capabilities that drive marketing investment and capital allocation across markets.
Partner with Marketing, Finance, and Analytics to improve how capital is deployed across acquisition channels and markets. Transform measurement outputs into actionable recommendations rather than static reporting.
Audience Intelligence & Activation
Build and scale a first-party audience intelligence system that enables model-driven growth.
Partner with Marketing and Data Science to evolve from manual audience management toward model-driven audience generation and optimization. Establish governance frameworks to ensure audiences are scalable, compliant, and consistently activated across markets.
Closed-Loop Optimization System
Build a full feedback loop from measurement to decisioning to optimization.
Partner closely with Data Science to operationalize models and insights into business workflows. Define the operating framework that connects measurement, forecasting, audience intelligence, and optimization into a unified growth system.
Cross-Functional Leadership
Act as the single-threaded owner across Product, Engineering, Data Science, Analytics, Finance, and Marketing.
Product Leadership Expectations
You’ll get…
This is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.