Principal Product Marketing Manager, Asana Service Management

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.
We’re looking for a strategic Principal Product Marketing Manager to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum.

This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable business results.

• Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs.

• Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.

• Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories.

• Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.

• Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space.

About you

• Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products.

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

• Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences.

• Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems.

• Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points.

• Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches.

• Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $207,000 - $243,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.