Creative Director, Copy (Brand Narratives)

Pinterest is a company like no other. And this is a moment like no other. We’ve spent the last decade building one of the world’s most loved platforms. Now we’re telling bigger, bolder, more consequential stories than we ever have—especially to the advertisers and agencies who power our business—and we need someone exceptional to lead them.

You’ll be the creative director behind Pinterest’s most important advertiser narratives: the keynotes that land on the world’s biggest stages, the thought leadership that shifts how marketers think about our platform, the executive communications that give our leaders a distinct and credible voice with CMOs and agency heads, and the B2B campaigns and sales narratives that move real business. This is a leadership role for someone who thinks like a strategist, writes like a pro, and knows how to build a function that scales across Business Marketing, Sales, and Comms.

You’re right for this role if you’ve built the narrative frameworks that shape how a company talks about itself to the market. You’ve stood in front of a CMO and held your own. You’ve turned a research insight into a keynote that changed minds—and into sales materials that changed plans. And you’re ready to do all of that at Pinterest, where storytelling has always been a competitive advantage and B2B narratives are now a primary growth lever.

What you’ll do:

• Own Pinterest’s Brand Narratives function within the marketing org: setting the creative vision, quality bar, and strategic direction for our highest-impact work: event keynotes, executive messaging, advertiser positioning, industry thought leadership, and scaled B2B content.
• Lead the end-to-end development of Pinterest’s biggest storytelling moments, including Pinterest Presents (our flagship advertiser summit), Pinterest Predicts (our annual trend report and campaign), and major tentpole events that reach thousands of clients, press, and industry leaders.
• Partner directly with C-suite and senior executives to develop their thought leadership voice. You’ll write speeches, talking points, and narratives that land on stages around the world, and you’ll know how to listen, steer, and hold your ground when the story needs defending.
• Drive Pinterest’s B2B messaging strategy in close partnership with Product Marketing, Business Marketing, Research, and Legal. You’ll develop the frameworks that earn company-wide adoption, and make sure they actually get used.
• Partner with Creative Directors, writers, designers, and producers across House of Creative to bring narratives to life across formats: decks, films, event experiences, digital content, and social—always with advertisers as the primary audience.
• Lead and develop a team of senior writers. You’ll set the creative culture, establish ways of working, and scale your own editorial judgment across everything the team makes.
• Use AI fluently to accelerate research synthesis, streamline feedback loops, and improve the speed and quality of content development, without ever sacrificing craft, accuracy, or audience relevance.
• Collaborate, collaborate, collaborate. You’ll work across Brand Research, Partner Insights, Business Marketing, PMM, Comms, Legal, and Ops. You’re the connective tissue that makes the whole thing work cohesively.

What we’re looking for:

• Minimum of 10 years of experience with deep experience in B2B, advertiser, and/or marketer-facing work—ideally at the intersection of brand storytelling and performance or platform marketing.
• A portfolio that proves you can turn complex business and product stories into clear, differentiated narratives that resonate with senior decision-makers (CMOs, brand leaders, media leads, agency heads).
• Demonstrated experience leading keynotes, tentpole events, or large-scale B2B campaigns for global brands—ideally in tech, platforms, or media—where storytelling and deck craft were critical to success.
• Expert narrative and writing skills: you can move from high-level narrative architecture to line-level craft, shifting tone appropriately for big-stage keynotes, sales narratives, and executive communications.
• Strong creative leadership and partnership muscles: you’re comfortable giving clear direction to designers, writers, producers, and marketers, and you know how to navigate feedback from senior stakeholders without losing the thread.
• Comfort using AI tools as a force multiplier—for drafting, structuring, and iterating on creative ideas—while maintaining full ownership of the story, judgment, and final outcomes.
• High bias for clarity and pragmatism: you can see around corners, simplify complexity, and keep teams oriented around the handful of messages that actually matter for advertisers.
• A collaborative, low-ego partner who brings curiosity, humility, and rigor to every brief—and who’s excited to help define how a challenger brand like Pinterest shows up in the B2B space.
• Bachelor’s degree in a relevant field such as marketing, communications, or a related field, or equivalent experience.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement

• We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
• This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore can be situated anywhere in the country.