What the Role Is
Registry is the heart of Babylist – and the primary way in which we help growing families feel prepared and confident during one of the most consequential transitions of their lives. It is also the acquisition and commercial engine that powers the rest of our business.
We're hiring a leader to own it.
This role is the durable commercial and product owner for the Registry experiences. You are accountable for the strategy, vision, KPIs, and quality bar. You take bold bets, knowing how to push past safe incrementalism on a mature surface and make the case for step-function moves — and you know how to sequence them so the team isn't betting the business on any one, prioritizing speed to learning. You are the steady advocate for what's right for the customer and what will compound for the next decade. You are the person the rest of the company looks to when a question about Registry has to get answered.
You are also an AI-enabled builder.
This is a dual job. Own Registry the way the best product leader would: deeply, commercially, with a high bar and a strong point of view. And help Babylist make the transition into AI-native product development. We are looking for someone who is energized by both halves — and probably frustrated by jobs that only let them do one.
This role reports to the VP of Consumer Product, and is an important member of the cross-functional Consumer Tech Leadership team. You will lead a team of 3–4 Product Managers, as a player-coach, and partner closely with stakeholders across the entire organization.
Who You Are
You are a demonstrated company-level product leader with a track record of owning a complex consumer products end-to-end. You have held Principal/Director, Sr. Director PM or VP roles. You have done the work at meaningful scale and have the scar tissue to prove it.
You bring:
- Strategic foresight. You see around corners. You can articulate where Registry should be in 6, 12, and 24 months, and you can define the path from here to there. You hold a strong, opinionated view of the product, and you know when to update it.
- Deep customer expertise. This is the irreplaceable PM contribution in a builder world, and it has to be a genuine strength. You know how to understand and co-create with users, and you bring deep curiosity and customer obsession into every decision. You bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith.
- Commercial ownership. You are fluent in the business. You read P&Ls, you can defend a unit economics model, and you understand how Registry monetizes through both 1P and 3P channels. You partner with finance and data without needing them to translate.
- Outcome ownership. You don't celebrate shipping — you own impact. You design measurement into product thinking from day one, run hypothesis-driven experiments, and lead clean persist/pivot/stop decisions after launch based on evidence, not momentum.
- Force multiplier. You are a force multiplier. You bring sharp problem framing, tight scoping, and crisp communication that makes engineering and design faster — not slower.
- Quality and craft as standards. You own the quality bar for Registry and the principles by which everyone else builds. You have sent teams back to the drawing board and killed features, and you know how to do it without breaking trust.
- Technical fluency. You might have a CS degree or started your career as a developer. You might have been an early PM at an early-stage company, where the line between "product" and "build" was always blurry and you handled both. You might just have a portfolio of things you've built that demonstrate self-taught skills. The context matters less than what it taught you about feasibility, tradeoffs, and getting something real into the world.
- Adaptability to change. The next 18 months will not look like the last 18. You select for change, not against it. You are humble, low-ego, and biased toward action.
- Clarity of thought. You communicate with extreme clarity that moves conversations forward fast. You don’t mistake collaboration for consensus – encouraging productive conflict and surfacing misalignment early.
- People leadership. You have hired, coached, and developed PMs. You can build a team that operates a level above the company's average, and you can do it in a transition.
The Builder Profile
- You are AI-native and set the standard. You actively use LLMs and AI coding tools in your daily work — whatever gets you from customer opportunity to validated idea to business impact the fastest. You know how to decompose problems for AI agents, review and refine their output, and combine AI-driven speed with human judgment. Your use of AI tools isn't just for your own velocity — it raises the bar for the team and the function.
- You contribute as a peer builder. You stand up working prototypes to set vision, test ideas with real families, and pull the team's thinking forward. You are fluent enough in the stack to self-serve and contribute to the code when that’s the highest value use of your time. You’re driven to deliver the highest-impact work.
- You are excited about the AI transformation, not anxious about it. You believe this is the most interesting moment in product careers in a decade, and you want to help shape what an AI-first product organization looks like — at Babylist and as a category.
If you want to own a meaningful slice of a generational consumer brand, ship work that millions of families will use, and build with conviction at a company where speed and responsibility are not in tension but are the whole point — we would love to hear from you.
How You Will Make An Impact
- Shape Babylist's company strategy. Registry is where Babylist's customer relationship begins; what you learn here shapes the rest of the company. You will own communication with execs and the company, using it to influence direction beyond your own surface.
- Own the product strategy and KPIs for the Babylist Registry experiences end-to-end — including acquisition, registry build, gift giver conversion across 1P and 3P, and the core Babylist Shop funnel.
- Set and hold the quality bar. Make the hard tradeoffs between business goals and customer trust, with conviction and clear communication.
- Serve as a model for what an AI-first PM looks like at Babylist. Use AI-native workflows in your own work, ship things yourself, and help define the rituals and practices that the rest of the function will adopt.
- Multiply through influence. Bring sharper problem framing, tighter customer insight, data analysis, and prototypes that make decisions easier to make and ship work that compounds. Operate as the central commercial and customer owner that lets builder pods accelerate without losing coherence.
- Coach and develop a small team of extremely high-performing PMs (already in seat). Create growth paths, address performance issues quickly and kindly, and build a team culture that sets the bar for the broader function.
- Contribute to the shape of the Consumer Tech organization. Work with the VP of Product and your peers to evolve our operating model, our hiring bar, and our craft standards as the function transitions.
Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
Why You Will Love Working At Babylist
Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management, and we invest in the tools and the time to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts
Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement
Benefits
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Important Notices
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Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.
How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person.
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