What the Role Is
Babylist serves nearly a million expectant parents every year through one of the most trusted registry experiences in the market. Wishlist is the next chapter — a product that keeps families connected to Babylist well beyond the newborn phase, giving parents of young children a simple, intelligent way to guide gift-giving for birthdays, holidays, and everything in between. This PM will own the product end-to-end: vision, roadmap, and execution. It sits within Babylist's consumer growth and LTV organization and reports to the Senior Director of Product. You'll run it like a general manager: accountable for the customer experience and the business it builds.
This is a multifaceted job. Be the best Staff PM your team has ever worked with: opinionated, customer-obsessed, outcome-owning, force-multiplying. And help Babylist make the transition into AI-native product development by modeling what an AI-native PM does every day — in your own work and in the standards you set for the team around you.
Who You Are
- You've built something from 0 to 1 — a product, a company, or a line of business. You've lived the uncertainty, the false starts, and the iteration, and you don't need a playbook to get moving.
- You have sharp product sense and judgment. You know what's worth building and what isn't, what the right UX is, and what will delight users. You can point to shipped work that proves it - both features you added for a better experience and ones you cut for simplicity.
- You think like a general manager, not a feature owner. You understand how a business like Babylist makes money and which levers actually move it, and you make roadmap calls with the unit economics in mind.
- You build engagement and growth loops. You understand activation, retention, and the push/pull triggers that bring users back around moments that matter.
- You're obsessed with customers. You talk to users directly, synthesize fast, and let what you hear actually change what you build.
- You can prioritize across a multi-sided product. Parents want simplicity, kids have preferences, gift-givers need guidance. You weigh all three without defaulting to whoever's loudest.
- You default to action in ambiguity. Faced with an unclear problem, your instinct is to try something and learn quickly. People who've worked with you would say you just get things done.
- You're comfortable getting hands-on when it's the fastest path to an answer — light SQL, Figma, or AI-assisted prototyping to test an idea or unblock a decision — and you know when to hand off to a specialist instead.
- You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. You also stand up working prototypes yourself, query the data and codebase directly, and contribute to code execution when that’s the most valuable use of your time.
- You learn visibly and adapt. The next 18 months won't look like the last. You reflect on what's working, change course when it isn't, and bring curiosity to ambiguity rather than anxiety. You're humble, low-ego, and work across team boundaries without waiting for permission.
How You Will Make An Impact
- Make parents' lives easier by simplifying the answer to “what can I get your child for their birthday?”
- Extend Babylist's relationship with parents from the 40 weeks of pregnancy into the 1,000 weeks of early childhood that follow.
- Define and own the roadmap from today's MVP to a scalable, multi-sided gifting experience.
- Discover the needs of your customers: parents, grandparents, aunts, uncles, and gift-givers.
- Engage users during their most important moments: birthdays, holidays, and seasonal occasions
- Set the outcome metrics for the product and own the results — what moved, why, and what's next.
- Partner closely with engineering and design to run experiments and iterate fast, serving as the connective tissue between product, design, and engineering as the team grows.
Why This Role
- You get access to nearly a million new parents per year from day one. Most founders spend years trying to acquire the audience this product already has.
- This is a net-new line of business with no prior PM, meaning the roadmap, the team shape, and the definition of success are yours to establish.
- There's a clear path to real revenue, and you'll be building something that matters to Babylist's long-term business.
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
$214,507 to $256,885 + target 20% annual bonus and competitive equity
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Who We Are
Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.
Our Ways of Working
Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
Why You Will Love Working At Babylist
Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management, and we invest in the tools and the time to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts
Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement
Benefits
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Important Notices
Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.
Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.
How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person.
Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.
Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.