Sample Answer
At my last company, I owned the monthly performance dashboard for the executive team, covering a $60M P&L. I built it in Power BI on top of our data warehouse, then exported a concise PDF pack for the ELT. The core view focused on five KPIs the CEO cared about: revenue growth, gross margin, EBITDA, cash burn, and net retention. I chose those after sitting down with each exec to understand what they actually used to make decisions. One quarter, marketing pushed back hard on a chart showing CAC up 22% QoQ. Instead of getting defensive, I walked them through the query logic, then pulled a drill‑through view by channel and cohort. That uncovered a tracking change on one paid channel that was overstating spend by about 8%. I corrected the report, documented the assumption change, and added a small “data quality notes” section. The CFO later asked me to roll that standardized pack out to two additional business units.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?