IntermediateTECHNICAL
At GrowthTech Inc., as a Senior Marketing Manager leading the Brand Relaunch Campaign (Project), how did you design or specify any data pipelines, tracking events, or automation workflows to collect campaign metrics—describe the technical requirements you wrote and how you worked with engineers to implement them.
Software Engineer
General

Sample Answer

At GrowthTech I owned tracking for a six-week brand relaunch that targeted a 30% lift in organic visits. I wrote a 12-point spec that mapped each funnel step to an event name, payload schema, and retention policy (example: campaign_impression {campaign_id, creative_id, user_id_hash, timestamp}). I required idempotency keys, GDPR flags, and max payload sizes. I partnered with two backend engineers and the analytics engineer to add client-side wrappers, server-side duplicate suppression, and an ETL job that populated our Snowflake daily with partitioned campaign tables. We automated QA via Cypress tests that asserted events fired and mocked 50K synthetic users to validate throughput. In the first month we had 98.7% event coverage and produced the dashboard that helped unlock a 22% uplift in shareable content.

Keywords

Wrote concrete event schemas and retention/security requirementsCollaborated with backend and analytics engineers to implement client/server handlingAutomated testing and ETL to validate throughput and data qualityDelivered measurable coverage (98.7%) and enabled campaign insights (22% uplift)